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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Interactive emails make it easier for subscribers to engage with content or complete actions without navigating away from their inbox.
For a growth team, the week can start to feel like a loop. Build the segment. Create the offer matrix.
Triggered emails are behavior-driven communications sent in response to specific customer actions or events rather than on a fixed schedule.
Cohort analysis groups users who share a common starting point or behavior and tracks how their behavior changes over time.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
SWOT analysis is only useful when it leads to action. In marketing, that action can mean changing your budget or
Buyer personas help marketers turn customer research into a clearer understanding of the people they want to reach. Rather than
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
Netflix configured its messaging so that someone who watched season 1 would get a nudge about season 2, unless a
Welcome push notifications are messages specifically crafted to engage new users in the early stages of the app relationship. These
Email marketing remains one of the most effective channels for driving customer engagement and revenue, generating an average return of
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