Customer Engagement

How to Ruin Your Mobile App: Worry About Customer Retention Tomorrow

Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack

Written by: Shivkumar M
Published on: 15 Aug, 2019
Mobile Marketing

Why the Best Conversion Rate for Mobile App Downloads Isn’t As Good As This KPI

One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that

Written by: Shivkumar M
Published on: 27 Dec, 2018
Data and Analytics

The Definitive Guide to Mobile App Metrics

If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do

Written by: Shivkumar M
Published on: 30 Jan, 2018

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