Ecommerce and Retail

Is Your Ecommerce App Sticky Enough?

Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for

Written by: Subharun Mukherjee
Published on: 27 Apr, 2023
CleverTap

Danielle Vona: Bloomin’ Customer Base with Engaging Programs

Dining is a competitive industry, with a wealth of choices for potential diners to choose from in both the physical

Written by: Sony Shetty
Published on: 04 Apr, 2023
Push Notifications

How Significant Are Push Notifications In Measuring Engagement for Fintech Firms?

Seeing an increase in your app downloads but no increase in the number of transactions (or transaction value) can be

Written by: Shivkumar M
Published on: 07 Mar, 2023
Customer Engagement

Conal Byrne of iHeartMedia on Achieving Engagement in an Underestimated Medium

If you were to guess the name of the media company that reaches nine of out 10 U.S. adults each

Written by: Sony Shetty
Published on: 20 Sep, 2022
Customer Engagement

How Livestreaming Platform YouNow Drives Frequent User Interaction and Engagement

Thanks in large part to massive growth in the livestreaming space, the creator economy is booming. But a major challenge

Written by: Shivkumar M
Published on: 09 Jun, 2022
Martech

What is Deep Linking? How Deep Links Boost App Engagement

Deep links are an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience,

Written by: Subharun Mukherjee
Published on: 03 May, 2022
Customer Engagement

How Visible’s Head of Brand Marketing Taps Influencers to Drive Customer Engagement

The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It

Written by: Mrinal Parekh
Published on: 18 Aug, 2021
Gaming

Hyper-Casual Games: Redefining the Future of Mobile Gaming

Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For

Written by: Subharun Mukherjee
Published on: 22 Jun, 2021
Customer Engagement

Understanding Engagement Metrics

In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of

Written by: Shivkumar M
Published on: 13 Oct, 2020
Ecommerce and Retail

How BUMP is Redefining the Shopping Experience for Gen Z

Shopping has traditionally been a social activity — you go out with friends and get their opinion on the stuff

Written by: Mrinal Parekh
Published on: 13 Aug, 2020
Financial Services

How Boost is Innovating Cashless Payments in Malaysia

Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions. Previously a cash-dominant culture,

Written by: Mrinal Parekh
Published on: 09 Jul, 2020
Marketing Strategies

Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]

Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps

Written by: Mrinal Parekh
Published on: 21 May, 2020

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