CleverTap

User Behavior Decoded: CleverTap Flows Guide

As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As

Written by: Mrinal Parekh
Published on: 04 Apr, 2018
Customer Engagement

The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

Written by: Subharun Mukherjee
Published on: 26 Sep, 2017
Mobile Marketing

Decoding App Marketing to Understand User Behavior Better

Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers

Written by: Apoorv Bhatnagar
Published on: 24 Aug, 2017

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