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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of
CleverTap provides a mix of different APIs that enable a client to have access to their data stored on CleverTap
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all
Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One
Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps
Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for
The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which
In CleverTap you can set a Conversion Event which is any event you use to measure success in your app.
Ever want to see what’s happening across all your campaigns on a given day in one convenient view? Opt in
CleverTap lets you send campaigns to Webhooks (a URL endpoint) where the payload of the campaign is delivered for use
Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize
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