• Data and Analytics

    CleverTap’s Coeus Engine: Driving Meaningful Engagement

    This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more

    Written by: Mrinal Parekh
    Published on: 18 Oct, 2018
    Segmentation

    Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI

    Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

    Written by: Mrinal Parekh
    Published on: 16 Oct, 2018
    Customer Engagement

    Advanced Funnel Strategies for Improved Conversions

    How many users who added an item to their cart completed their purchase? How many users who started the sign-up

    Written by: Subharun Mukherjee
    Published on: 08 Aug, 2018
    AI and ML

    Timing is Everything: New ML-Powered Feature for Personalized Send Times

    Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and

    Written by: Subharun Mukherjee
    Published on: 26 Jul, 2018
    CleverTap

    New Google Ads Integration: Drive Conversions with Remarketing

    Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

    Written by: Subharun Mukherjee
    Published on: 19 Jul, 2018
    Segmentation

    Industry-First Psychographic Segmentation: The Secret Behavioral Segmentation Doesn’t Tell You

    You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an

    Written by: Subharun Mukherjee
    Published on: 07 Jun, 2018
    Data and Analytics

    Custom Dashboards: Helping Marketers Track the Metrics that Matter

    Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple

    Written by: Subharun Mukherjee
    Published on: 15 May, 2018
    Journeys

    Journeys: Build Omnichannel Marketing Campaigns on a Visual Canvas

    Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

    Written by: Shivkumar M
    Published on: 17 Jan, 2018
    Marketing Automation

    Automate User Segmentation with RFM Analysis

    As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

    Written by: Subharun Mukherjee
    Published on: 13 Dec, 2017
    CleverTap

    New Message Reporting and Enhanced Frequency Caps

    Effective messaging campaigns can make or break an app. Mobile marketers need to be able to send users timely, personalized

    Written by: Subharun Mukherjee
    Published on: 01 Nov, 2017
    Journeys

    Introducing Flows: Visualize How Users Navigate Through Your App

    Product Managers and Marketers alike want to know one thing: What are users doing inside my app? All too often,

    Written by: Subharun Mukherjee
    Published on: 04 Oct, 2017
    Data and Analytics

    Announcing Pivots for Advanced Data Insights

    We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

    Written by: Subharun Mukherjee
    Published on: 05 Sep, 2017

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