Data and Analytics

How to Calculate Your Viral Coefficient

The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the

Written by: Subharun Mukherjee
Published on: 08 Jan, 2019
Mobile Marketing

Why the Best Conversion Rate for Mobile App Downloads Isn’t As Good As This KPI

One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that

Written by: Shivkumar M
Published on: 27 Dec, 2018
Mobile Marketing

App Store Optimization + Ranking Factors

There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,

Written by: Subharun Mukherjee
Published on: 11 Sep, 2018
Data and Analytics

Leading and Lagging Indicators: Everything You Need to Know

In the neverending search for improvement and excellence, you will come across various programs aimed at making your organization faster,

Written by: Shivkumar M
Published on: 30 Aug, 2018
Mobile Marketing

What CMOs Want: The Mobile Marketing Metrics Executives Actually Care About

Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,

Written by: Shivkumar M
Published on: 02 Aug, 2018
Data and Analytics

The Definitive Guide to Mobile App Metrics

If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do

Written by: Shivkumar M
Published on: 30 Jan, 2018

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