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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
When it comes to digital marketing, it’s all too common for user acquisition and user retention to be siloed —
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
