Marketing Strategies

Retention vs. Benchmarks with Brian Balfour

When it comes to digital marketing, it’s all too common for user acquisition and user retention to be siloed —

Written by: Sony Shetty
Published on: 27 Apr, 2022
Data and Analytics

Leading and Lagging Indicators: Everything You Need to Know

In the neverending search for improvement and excellence, you will come across various programs aimed at making your organization faster,

Written by: Shivkumar M
Published on: 30 Aug, 2018
Mobile Marketing

What CMOs Want: The Mobile Marketing Metrics Executives Actually Care About

Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,

Written by: Shivkumar M
Published on: 02 Aug, 2018

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