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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.
If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps
Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey
In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.
Here's how CleverTap helped increase mobile app engagement for a leading television channel - Who: A TV channel (GEC) with
Free Customer Engagement Guides
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