Financial Services

Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

Written by: Mrinal Parekh
Published on: 14 Apr, 2020
Marketing Strategies

The Marketing Funnel Explained

If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between

Written by: Subharun Mukherjee
Published on: 04 Dec, 2018
Customer Engagement

Advanced Funnel Strategies for Improved Conversions

How many users who added an item to their cart completed their purchase? How many users who started the sign-up

Written by: Subharun Mukherjee
Published on: 08 Aug, 2018
CleverTap

Trending Funnels in CleverTap

Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps

Written by: Shivkumar M
Published on: 14 Feb, 2017
Marketing Strategies

Fix user drop-offs with triggered campaigns

Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey

Written by: Mrinal Parekh
Published on: 07 Dec, 2016
Data and Analytics

Data driven marketing using Funnels

In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.

Written by: Shivkumar M
Published on: 30 Mar, 2016
Customer Engagement

Case study – Increase mobile app engagement

Here's how CleverTap helped increase mobile app engagement for a leading television channel - Who: A TV channel (GEC) with

Written by: Anand Jain
Published on: 13 Jan, 2015

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