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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
In today’s era of personalized marketing, a marketer is lost without rich customer data. But what many marketers forget while
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data
Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest
This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more
One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’
It is a well known fact that visualizing time series information is always better than viewing the same information in
Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform
Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the
We have been using MongoDB 2.6 with MMAPv1 as the storage engine for the past two years. It's been a
Free Customer Engagement Guides
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