Data and Analytics

What Is Cost-Per-Thousand (CPM) Impressions?

Acronyms spring eternal.  Did you know that “scuba” and “laser” are both acronyms? They stand for “self-contained underwater breathing apparatus”

Written by: Subharun Mukherjee
Published on: 20 Aug, 2019
Data and Analytics

Customer Acquisition Cost: Calculate CAC for Sustainable Growth

“We should be paying for customers?”   “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you

Written by: Subharun Mukherjee
Published on: 11 Dec, 2018

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