Data and Analytics

5 Marketing Analytics Tool Features Every Mobile Marketer Needs in 2022

If you search for marketing analytics tools, you'll discover that they're not exactly in short supply. Dozens of mobile marketing

Written by: Shivkumar M
Published on: 25 Jan, 2022
Data and Analytics

Real-Time Insights to Navigate Uncertainty

You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and

Written by: Shivkumar M
Published on: 02 Jun, 2020
Data and Analytics

5 Analytics Reports You Need Right Now

With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

Written by: Shivkumar M
Published on: 16 Apr, 2020
Data and Analytics

Beyond Analytics: The Secret to User Retention is Rapid Action

Analytics are key to app success. They help you understand who your users are and what they want from your

Written by: Subharun Mukherjee
Published on: 12 Sep, 2019
Data and Analytics

Correlation vs Causation: Definition, Differences, and Examples

As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps

Written by: Shivkumar M
Published on: 24 Jul, 2018
Journeys

Introducing Flows: Visualize How Users Navigate Through Your App

Product Managers and Marketers alike want to know one thing: What are users doing inside my app? All too often,

Written by: Subharun Mukherjee
Published on: 04 Oct, 2017
Mobile Marketing

App Wars Insights: CleverTap’s Marketing Takeaway

When you’re in the app business, you want your app to be heavily used, loved, and talked about. But what

Written by: Subharun Mukherjee
Published on: 28 Sep, 2017
Data and Analytics

Announcing Pivots for Advanced Data Insights

We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017
Data and Analytics

How to Use Analytics to Bolster Your Crowdfunding Campaigns

Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great

Written by: Subharun Mukherjee
Published on: 27 Jul, 2017
Data and Analytics

Mobile Analytics Helps You Build a Better Product

Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know

Written by: Anand Jain
Published on: 04 Jul, 2017
AI and ML

How AI is changing the day of inbound marketers

Artificial Intelligence is one word that has always been a part of the hyperbole. Either being glorified beyond proportion in

Written by: Subharun Mukherjee
Published on: 29 Jun, 2017

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