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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer
Why do we need experiments? Experiments play an important role to test theories and provide the basis for scientific knowledge.
How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a
The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity
Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically
We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform
Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize
What mobile SDKs should every Product Manager or Developer use for their apps? Whether you're trying to track user behavior
Free Customer Engagement Guides
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