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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the
Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data
In today’s hyper connected, always-online world, companies are looking at AI to help them understand and overcome the challenges of
“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through
Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and
As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps
Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new
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