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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Broadcast receivers are the handlers for receiving and processing push notifications sent to an android device. Setting up a single
Dealing with large datasets is often daunting. With limited computing resources, particularly memory, it can be challenging to perform even
Meet Dash, the app that turns any car into a 'fuel saving smart car'. Previously described as "Fitbit for cars",
To be or not to be a mobile app developer. That is the question. The answer? Be! Be! It's an
In the previous article, we discussed some techniques to deal with missing data. We will now look at an example
Have you noticed a notification bar with an icon that is just a solid white square? Or are you having
In the previous article, we discussed what an outlier is and ways to detect such outliers with parametric and non-parametric
In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.
So you're using Parse for push notifications and need to move to another provider. I feel your pain, I too
Since iOS 9, Apple has introduced a new feature called App Transport Security (ATS). This enforces your app to communicate with
One of most excruciating pain points during Data Exploration and Preparation stage of an Analytics project are missing values. How
Women play various roles in their lives and have a lot to accomplish on a daily basis. They face several
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