CleverTap

Self Enforcing, Self Documenting, Infrastructure Change Management with CodePipeline & CloudFormation

In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,

Written by: Francis Pereira
Published on: 12 Jun, 2018
Segmentation

Industry-First Psychographic Segmentation: The Secret Behavioral Segmentation Doesn’t Tell You

You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an

Written by: Subharun Mukherjee
Published on: 07 Jun, 2018
Mobile Marketing

7 of the Best Examples of App Gamification

Gamification is a powerful tool to acquire, engage, and retain users. In fact, Gigya found that gamification boosts engagement by

Written by: Anjali Jain
Published on: 06 Jun, 2018
Marketing Strategies

Location Based Marketing Playbook + Examples

Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile

Written by: Subharun Mukherjee
Published on: 05 Jun, 2018
Customer Engagement

4 Tips for Media App Engagement

US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for

Written by: Mrinal Parekh
Published on: 31 May, 2018
Mobile Marketing

How 2 Mobile Apps Fought Churn Rate and Won

Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active

Written by: Shivkumar M
Published on: 24 May, 2018
Customer Engagement

Your Road to a GDPR-Compliant Mobile Engagement Experience

On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is

Written by: Mrinal Parekh
Published on: 23 May, 2018
Mobile Marketing

Can’t-Miss Mobile Marketing Events for 2018

Attending conferences is one of the best ways to keep your mobile marketing skills sharp. Stay up-to-speed on the latest

Written by: Tanushree Shenvi
Published on: 18 May, 2018
Mobile Marketing

How Cleartrip Drives Hyper-Growth Using CleverTap’s Mobile Marketing Platform

As part of our ongoing series on mobile growth, today we are excited to have Pallav Singhvi, Head of Growth

Written by: Subharun Mukherjee
Published on: 16 May, 2018
Data and Analytics

Custom Dashboards: Helping Marketers Track the Metrics that Matter

Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple

Written by: Subharun Mukherjee
Published on: 15 May, 2018
Customer Engagement

Split Testing to Increase User Engagement: 7 A/B Tests to Try

We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact

Written by: Shivkumar M
Published on: 10 May, 2018
Marketing Strategies

Seamless Asia 2018: Omnichannel Marketing in Southeast Asia

Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible

Written by: Mrinal Parekh
Published on: 08 May, 2018

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