• Marketing Strategies

    Effective Cross-Selling and Cross-Category Acquisition Tactics

    In part two of our Reimagine Growth webinar series, John Huang, Regional CRM head at Carousell, gave an overview of

    Written by: Shivkumar M
    Published on: 17 Nov, 2020
    Data and Analytics

    Data Integrity: Why It’s Crucial to Understanding User Behavior

    In today’s era of personalized marketing, a marketer is lost without rich customer data. But what many marketers forget while

    Written by: Siddharth Jain
    Published on: 12 Nov, 2020
    Mobile Marketing

    Growth Marketing Strategy for Startups: Scale with Mobile Marketing

    Startup growth business can feel like a Sisyphean task — pushing a boulder up a hill only to have it

    Written by: Shivkumar M
    Published on: 10 Nov, 2020
    Marketing Strategies

    12 Mobile Business Leaders Share Their Most Valuable Growth Advice

    It takes a lot to grow a successful mobile business. Tenacity, determination, intelligence, leadership — and a lot of help. 

    Written by: Shivkumar M
    Published on: 03 Nov, 2020
    CleverTap

    Nurturing Circle: Celebrating the Challenges and Impact of Women Colleagues

    Working women face challenges at every level, from the need to multitask to the constant struggle between personal and professional

    Written by: Priya Baptista
    Published on: 28 Oct, 2020
    Mobile Marketing

    App Monetization Strategies: 6 Bankable Ways to Turn a Profit

    You have a lot of goals for your app: Create something cool that helps people. Offer an amazing user experience.

    Written by: Shivkumar M
    Published on: 27 Oct, 2020
    Journeys

    User Journey Mapping to Improve UX

    We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a

    Written by: Shivkumar M
    Published on: 20 Oct, 2020
    Customer Engagement

    Understanding Engagement Metrics

    In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of

    Written by: Shivkumar M
    Published on: 13 Oct, 2020
    CleverTap

    CleverTap Wins AWS 2020 Technology Partner of the Year

    Our company was founded with the mission to make user engagement more relevant. And we have come a long way

    Written by: Subharun Mukherjee
    Published on: 08 Oct, 2020
    Mobile Marketing

    Top Mobile Ad Networks for App Monetization & User Acquisition

    If you want to capture your customers’ attention, you’ve got to be where they are. And that’s on mobile.  Mobile

    Written by: Shivkumar M
    Published on: 29 Sep, 2020
    Financial Services

    5 Fintech Trends Taking the Industry by Storm

    With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology

    Written by: Shivkumar M
    Published on: 15 Sep, 2020
    CleverTap

    Highlights from the Quarterly Recap

    Last month we hosted our inaugural CleverTap Quarterly showcase, where we shared market insights, introduced our latest product innovations, and

    Written by: Shivkumar M
    Published on: 10 Sep, 2020

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