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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you
According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)
It’s a big day for us at CleverTap. We’re delighted to announce that we’ve raised $26 million in Series B
How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological
Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled
A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no
Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base
It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
