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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies
Is your mobile app secure? It shouldn’t come as a surprise that mobile apps are targeted by hackers, given
Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for
What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely
To be built or to be bought, that is the question. You are not alone. The software development conundrum of
There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with
It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have
You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
