Mobile Marketing

Top 10 Books for Mobile Marketers

“The more that you read, the more things you will know. The more that you learn, the more your business

Written by: Subharun Mukherjee
Published on: 05 Feb, 2019
Financial Services

Fresh Off the Press: Benchmark Report for Mobile Payment Apps

Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying

Written by: Subharun Mukherjee
Published on: 30 Jan, 2019
Data and Analytics

Privacy Policies of Popular Mobile Apps Compared

Privacy policies—we’ve all read them. Well... we’ve all signed off as if we read them. In fact, 91% of users

Written by: Subharun Mukherjee
Published on: 29 Jan, 2019
Personalization

Personalized Marketing: 5 Simple Rules for Better Personalization in Mobile Marketing

Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before

Written by: Shivkumar M
Published on: 24 Jan, 2019
CleverTap

Use Content Flows to Analyze Popular Conversion Paths in a Single View

Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

Written by: Mrinal Parekh
Published on: 23 Jan, 2019
Data and Analytics

How Data Science is Taking Over Mobile Marketing

Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest

Written by: Subharun Mukherjee
Published on: 22 Jan, 2019
CleverTap

App Inbox: Make Notifications More Effective With Their Own Inbox

In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found

Written by: Subharun Mukherjee
Published on: 16 Jan, 2019
Data and Analytics

Data Study: Premium App Analysis of The App Store and Google Play

Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium

Written by: Subharun Mukherjee
Published on: 15 Jan, 2019
Customer Engagement

Enhancing App UX Through Psychology

Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user

Written by: Shivkumar M
Published on: 10 Jan, 2019
Segmentation

Using Precomputed Segments to Engage Users with Real-time Content

Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some

Written by: Mrinal Parekh
Published on: 09 Jan, 2019
Data and Analytics

How to Calculate Your Viral Coefficient

The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the

Written by: Subharun Mukherjee
Published on: 08 Jan, 2019
Customer Engagement

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

Loose lips sink ships.   And loose guidelines about your app’s advertising and user communication policies push users to uninstall,

Written by: Subharun Mukherjee
Published on: 03 Jan, 2019

Please enter a valid work email

Smiling Woman Holding Phone