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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
When it comes to retention marketing tactics, marketers have dozens of channels to choose from. Social networks, paid search, remarketing
It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.
44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel
Our company was founded with a singular purpose: to help brands engage with customers in ways no other product in
One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the
Remember the days when Black Friday was the deal-stealing, door-busting event of the year? Consumers would be up at the
Hybrid apps function a bit like hybrid cars: combining older technologies (HTML, CSS, JavaScript) with innovative new technologies (mobile devices)
In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such
As a mobile marketer, these questions probably crossed your mind at some point: How many users use my mobile app
Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
