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  • Marketing Strategies

    Breaking Taboos with Bayer Health

    When a CMO and CTO of a Fortune 500 company moves out of her comfort zone, entire industries are bound

    Written by: Sony Shetty
    Published on: 06 Sep, 2022
    Marketing Automation

    4 Reasons for B2C Omnichannel Automation

    Nearly 50% of European and North American ecommerce decision-makers agree that omnichannel marketing automation was essential for business growth in

    Written by: Subharun Mukherjee
    Published on: 01 Sep, 2022
    CleverTap

    CTzen Stories: Supreet Kini on Corporate Culture: Backbone of the Organization 

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Supreet
    Published on: 30 Aug, 2022
    Personalization

    How Nymbl Science Engages Older Adults Through Trust-building and Personalization

    The problem is real and growing more serious as the US population ages: According to the CDC, falls are the

    Written by: Sony Shetty
    Published on: 30 Aug, 2022
    Journeys

    Level-Up Your Retention Strategies With CleverTap’s Journeys Course

    We launched CleverTap University (CTU) recently to provide our customers with a valuable resource on how they can elevate their

    Written by: Niddhi Shah
    Published on: 26 Aug, 2022
    Marketing Strategies

    Concentrated Marketing: Why You Should Focus on Knowing Your Target Audience

    When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets

    Written by: Subharun Mukherjee
    Published on: 25 Aug, 2022
    Personalization

    How Yummy Is Growing Revenue and Retention Through Delicious Personalized Experiences

    We have a lot to learn from super apps—those apps-turned-marketplaces that attract and retain customers with a mix of irresistible

    Written by: Sony Shetty
    Published on: 24 Aug, 2022
    Push Notifications

    Android 13 Push Notification Opt-ins: What You Need to Know

    Google’s Android 13 OS has rolled out to Pixel devices starting Aug 15, 2022 . This is about a month

    Written by: Harsh Shah
    Published on: 23 Aug, 2022
    Mobile Marketing

    4 Ways Audience Segmentation is Integral to Your Mobile Marketing Strategy

    For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become

    Written by: Subharun Mukherjee
    Published on: 18 Aug, 2022
    CleverTap

    CTzen Stories: Soumen Das – Everyone Deserves to be Included

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Soumen Das
    Published on: 17 Aug, 2022
    Gaming

    How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

    What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

    Written by: Sony Shetty
    Published on: 16 Aug, 2022
    Marketing Strategies

    How the Innovative Dating App HUD Builds Honest Relationships With Customers

    Technology has completely transformed the world of dating, and app growth continues to skyrocket. According to Data.ai’s State of Mobile

    Written by: Sony Shetty
    Published on: 11 Aug, 2022

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