CleverTap

Small Things Matter: Making Remote Work Succeed

What started as a temporary work from home or shelter in place situation has continued for well over four months,

Written by: Mrinal Parekh
Published on: 19 Aug, 2020
Financial Services

5 Strategies to Build Fintech Trust

The world is still slowly coming out of its lockdown phase with some countries worse off than others. But overall,

Written by: Shivkumar M
Published on: 18 Aug, 2020
Ecommerce and Retail

How BUMP is Redefining the Shopping Experience for Gen Z

Shopping has traditionally been a social activity — you go out with friends and get their opinion on the stuff

Written by: Mrinal Parekh
Published on: 13 Aug, 2020
CleverTap

The CleverTap Difference: Simplicity and Power

The mobile engagement industry has evolved into a complex marketplace. Some estimates say that apps have 15 SDKs on average*

Written by: Mrinal Parekh
Published on: 05 Aug, 2020
Financial Services

The Fintech Challenges Shaping Global Finance in 2020 and Beyond

The past decade has seen tremendous growth for Fintech companies as they disrupt traditional banking and payments around the world.

Written by: Shivkumar M
Published on: 04 Aug, 2020
Mobile Marketing

Should You Offer Your App for Free? The Pros and Cons of Freemium

“Should my app be free or paid?” Given the current economic climate and ongoing air of uncertainty, you may be

Written by: Shivkumar M
Published on: 28 Jul, 2020
CleverTap

How We Support Early Childhood Development with the Top Parent App

There are many organizations doing great work to make the world a better place to live. Through our CleverTap4Good initiative,

Written by: Mrinal Parekh
Published on: 23 Jul, 2020
Customer Engagement

2020 Mobile Benchmark Report: Key Insights Into App Engagement & Growth

[CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate

Written by: Shivkumar M
Published on: 14 Jul, 2020
Financial Services

How Boost is Innovating Cashless Payments in Malaysia

Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions. Previously a cash-dominant culture,

Written by: Mrinal Parekh
Published on: 09 Jul, 2020
Marketing Strategies

Lessons from UX Writing for Enterprise SaaS Products

It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in

Written by: Shivkumar M
Published on: 02 Jul, 2020
Technology

WWDC 2020 Roundup: How iOS 14 Will Change Your Mobile Marketing

Apple wrapped up its annual 2020 World Wide Developer Conference on Friday, June 26. As usual, Apple announced a ton

Written by: Shivkumar M
Published on: 30 Jun, 2020
Martech

Cost Optimization in Your Martech Stack: Lower Costs Without Losing Efficiencies

The economic effects of this health crisis are staggering. Marketing organizations across the country (and indeed the rest of the

Written by: Shivkumar M
Published on: 16 Jun, 2020

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