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Data-Driven Marketing: How CleverTap Helps You Make Informed Decisions

Shivkumar M Shivkumar M has over 20 years of experience shaping technology product and GTM strategy. With B2B SaaS expertise across industries, he leads product launches, adoption, and GTM as Director of Product Marketing.
Data-Driven Marketing: How CleverTap Helps You Make Informed Decisions

Data is the lifeblood of successful marketing strategies. Making informed decisions based on data insights is essential for businesses to optimize their campaigns, engage customers effectively, and drive growth. Our all-in-one customer engagement platform empowers businesses with the tools and capabilities to implement data-driven marketing strategies.

Case in point: the team behind the dating app HUD were working with a push notification system built in-house. Those push messages were being used to convince users to upgrade from the free trial to a premium account. The only problem was they were flying blind. “We didn’t have the same amount of power when it came to analytics and making actionable changes based on user behavior in real time,” recalls Mikayla Robinson, director of marketing at HUD. Without real-time analytics, they couldn’t track the number of users activating their free trial and had no way to measure app installs or time spent by users on the app. Those challenges are what led them to CleverTap.

How can using the CleverTap platform help you harness the power of data? Read on.

Collect Your Data & Analyze It in Real Time

By integrating seamlessly with various data sources such as mobile apps, websites, and third-party platforms, CleverTap captures user interactions and behavior across multiple touchpoints. This includes data points such as app installs, session duration, in-app purchases, click events, and more. A unified view of user data gives you a holistic understanding of your customers’ journeys and can assist you in making data-driven decisions.

Even better, CleverTap gives you real-time insights and reporting capabilities. Customize dashboards and visualizations so you gain a clear understanding of campaign performance as it happens. Real-time data means you can make quick adjustments as needed. These actionable insights help businesses stay agile, respond to trends, and make data-driven decisions in a fast-paced digital landscape.

Predict What Your Users Will Do

Even better, CleverTap’s predictive analytics capabilities empower businesses to anticipate user behavior and take proactive marketing actions. By analyzing historical data, our algorithms can identify patterns and correlate those to help predict user actions such as churn or conversion. Armed with these predictive insights, businesses can implement targeted retention strategies, optimize customer journeys, and deliver timely interventions to mitigate churn risks or seize upsell opportunities.

Orchestrate Campaigns Across Channels

Data-driven marketing is not limited to a single channel or touchpoint. CleverTap enables businesses to orchestrate cross-channel marketing campaigns seamlessly. Whether it’s in-app messaging, push notifications, email, SMS, or web personalization, businesses can leverage CleverTap’s platform to deliver consistent messaging and experiences across multiple channels. This cross-channel approach ensures that users receive relevant and timely communications, regardless of their preferred interaction channel.

Segment and Target Your Audience

Segmentation allows you to slice and dice your customer base into distinct groups based on shared characteristics or in-app actions. For example, get granular and create segments for:

  • Users who launched the app for the first time in the past 30 days
  • Users who live in New York, were acquired via a Facebook campaign in April, transacted three or more times in May and June, and have not transacted in the past two weeks

Our robust segmentation capabilities enable brands to create highly targeted campaigns. By leveraging demographic data, user preferences, and behavioral insights, businesses can personalize their messaging and offers to specific segments. This targeted approach maximizes relevance and improves the chances of customer engagement and conversion.

The ecommerce app Carousell sends personalized recommendations on a weekly basis based on each user’s likes and browsing behavior. They also update inventory catalogs as often as possible to ensure users aren’t sent recommendations for out-of-stock items.

Screenshots of notifications on Carousell

Screenshots of notifications on Carousell

Personalize at Scale

Personalization is a cornerstone of effective marketing, and CleverTap excels in helping businesses deliver personalized experiences at scale. By leveraging user data, we enable businesses to tailor their messaging, recommendations, and offers to individual users. Dynamic content capabilities allow you to create personalized messages that resonate with each user’s preferences, demographics, and past behavior. This level of personalization enhances engagement and drives higher conversion rates.

Optimize Your Campaigns

Data-driven marketing is all about continuous optimization. CleverTap provides businesses with the necessary tools and metrics to measure and analyze campaign performance. With features like A/B testing, businesses can experiment with different messaging, creatives, or offers and compare the results. CleverTap’s real-time analytics enables businesses to monitor key performance indicators such as open rates, click-through rates, conversion rates, and user engagement. This data-driven approach allows marketers to make data-backed decisions and fine-tune their campaigns for optimal results.

Streaming app YouNow had the ability to send out automatic email and push campaigns. But before finding CleverTap, they lacked visibility into how their campaigns were performing. How many users were opening their push notifications? More importantly, how many of them were clicking through? They just didn’t have the right tools to find out and it blocked them from making data-driven decisions that could improve marketing ROI.

Of course, the happy result is that they did find CleverTap and integrated our platform into their tech stack, and saw weekly average users increase 22% month-over-month, with similar increases in user engagement.

Illustration of live streamer

Streaming app YouNow saw weekly average users increase 22% month-over-month.

Map Your Customers’ Journeys

Understanding and optimizing the customer journey is vital for delivering a seamless and engaging experience. CleverTap’s customer journey mapping functionality allows businesses to visualize the various touchpoints and interactions that users have with their brand. By tracking user behavior, businesses can identify pain points, drop-off stages, and opportunities for intervention. Armed with this knowledge, businesses can optimize their customer journeys, provide relevant messaging, and ensure a cohesive experience across channels.

Why CleverTap is the Best Choice

Data-driven marketing has transformed the way businesses engage with their customers, optimize campaigns, and drive growth. CleverTap’s robust platform equips businesses with the necessary tools and capabilities to harness the power of data and make informed decisions. From comprehensive data collection and segmentation to predictive analytics and campaign optimization, CleverTap empowers businesses to deliver personalized experiences, optimize customer journeys, and measure campaign success.

By leveraging CleverTap’s data-driven marketing capabilities, businesses can drive higher customer engagement, improve conversion rates, and foster long-term customer loyalty. The ability to make informed decisions based on real-time insights enables marketers to stay agile, adapt to evolving market trends, and drive business growth in a competitive landscape.

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Last updated on March 26, 2024