AI and ML

How Jerry Uses Personalized Communications to Increase Conversions by 20%

The good news: apps have become the “channel of choice”* for consumers, fueling record adoption of finance and insurance apps.

Written by: Subharun Mukherjee
Published on: 08 Apr, 2021
Ecommerce and Retail

The New Experience Economy: How Ecommerce Brands Can Thrive in the Future of Retail

The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020,* and the past

Written by: Shivkumar M
Published on: 01 Apr, 2021
Gaming

Top Six Mobile Gaming Trends That Matter in 2021 and Beyond

Here's an exciting stat: worldwide digital games market earnings rose by 15% to reach $11.6B in January 2021. What's more,

Written by: Subharun Mukherjee
Published on: 30 Mar, 2021
Financial Services

How PayU Increased User Adoption by 5x and Transactions by 20%

In recognition of International Women’s Day and the focus on women throughout March, we look back on some of the

Written by: Subharun Mukherjee
Published on: 25 Mar, 2021
Gaming

Games as a Service: Everything You Need to Know in 2024

It's fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry,

Written by: Subharun Mukherjee
Published on: 23 Mar, 2021
Data and Analytics

How Halodoc Improves Healthcare Access to Millions in Indonesia

The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,

Written by: Mrinal Parekh
Published on: 17 Mar, 2021
Personalization

How Medlife Used Personalized Messaging to Double Conversions and Shape Customer Demand

In recognition of International Women’s Day, we wanted to spotlight some of the remarkable women in marketing that we have

Written by: Subharun Mukherjee
Published on: 11 Mar, 2021
Financial Services

App Onboarding: Definition, Tips, and Examples

Attracting and keeping users engaged is crucial for growing your app. Even more, it’s important to stay competitive in a

Written by: Shivkumar M
Published on: 09 Mar, 2021
Financial Services

Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

Written by: Shivkumar M
Published on: 05 Mar, 2021
Marketing Strategies

Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

Written by: Shivkumar M
Published on: 04 Mar, 2021
CleverTap

CleverTap Prioritizes Data Safety and Security with HIPAA Compliance

Building relationships requires consistent and personalized experiences across all touchpoints. Data plays an essential role in delivering relevant, timely content.

Written by: Mrinal Parekh
Published on: 03 Mar, 2021
CleverTap

CleverTap Quarterly: Driven by Speed and Simplicity

CleverTap Quarterly is our virtual product showcase where we share market insights and introduce our latest innovations. At our most

Written by: Shivkumar M
Published on: 02 Mar, 2021

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