Mobile Marketing

How Developing a Mobile-First Strategy Can Help Your Business in the Long Run

Today, ‘mobile first’ doesn’t just refer to web design—it’s an essential part of successful brand marketing. Top-performing companies know the

Written by: Subharun Mukherjee
Published on: 08 Sep, 2022
Marketing Strategies

Breaking Taboos with Bayer Health

When a CMO and CTO of a Fortune 500 company moves out of her comfort zone, entire industries are bound

Written by: Sony Shetty
Published on: 06 Sep, 2022
Marketing Automation

4 Reasons for B2C Omnichannel Automation

Nearly 50% of European and North American ecommerce decision-makers agree that omnichannel marketing automation was essential for business growth in

Written by: Subharun Mukherjee
Published on: 01 Sep, 2022
CleverTap

CTzen Stories: Supreet Kini on Corporate Culture: Backbone of the Organization 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Supreet
Published on: 30 Aug, 2022
Personalization

How Nymbl Science Engages Older Adults Through Trust-building and Personalization

The problem is real and growing more serious as the US population ages: According to the CDC, falls are the

Written by: Sony Shetty
Published on: 30 Aug, 2022
Journeys

Level-Up Your Retention Strategies With CleverTap’s Journeys Course

We launched CleverTap University (CTU) recently to provide our customers with a valuable resource on how they can elevate their

Written by: Niddhi Shah
Published on: 26 Aug, 2022
Marketing Strategies

Concentrated Marketing: Why You Should Focus on Knowing Your Target Audience

When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets

Written by: Subharun Mukherjee
Published on: 25 Aug, 2022
Personalization

How Yummy Is Growing Revenue and Retention Through Delicious Personalized Experiences

We have a lot to learn from super apps—those apps-turned-marketplaces that attract and retain customers with a mix of irresistible

Written by: Sony Shetty
Published on: 24 Aug, 2022
Push Notifications

Android 13 Push Notification Opt-ins: What You Need to Know

Google’s Android 13 OS has rolled out to Pixel devices starting Aug 15, 2022 . This is about a month

Written by: Harsh Shah
Published on: 23 Aug, 2022
Mobile Marketing

4 Ways Audience Segmentation is Integral to Your Mobile Marketing Strategy

For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become

Written by: Subharun Mukherjee
Published on: 18 Aug, 2022
CleverTap

CTzen Stories: Soumen Das – Everyone Deserves to be Included

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Soumen Das
Published on: 17 Aug, 2022
Gaming

How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

Written by: Sony Shetty
Published on: 16 Aug, 2022

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