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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Marketing has evolved from spreadsheets and manual campaign setups to basic automation, and now to intelligent automation or IA. Intelligent
International Women’s Day (IWD), celebrated annually on March 8, is a global tribute to the social, economic, cultural, and political
Valentine’s Day stands as one of the most commercially significant holidays worldwide, celebrated universally with themes of love, relationships, and
Nearly 70-75% of online shoppers abandon carts, meaning most people with buying intent never complete their purchase. Distractions, second thoughts,
Holiday marketing has become a key performance driver that significantly impacts a brand’s annual results. The last quarter consistently delivers
The holiday season is a critical time for brands. In the US, online holiday sales reached $240 billion in 2024,
Republic Day in India, celebrated on January 26 every year since 1951, is a time of national pride and unity,
Cart abandonment is a massive cost for e-commerce. The average rate is 70%, and on mobile phones, it increases to
Retailers nowadays face unprecedented competition and heightened customer expectations. Shoppers are now demanding personalized, instant, and frictionless experiences across every
Oracle Marketing Cloud is an established platform for managing marketing campaigns, customer data, and cross-channel communication. It provides businesses with
Artificial intelligence has evolved rapidly from predictive analytics to generative AI that can produce text, images, and code. Each advancement
Marketing managers have a great deal on their plates. You’re supposed to strategize campaigns across channels, oversee execution, and ensure
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