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Increasing customer retention by just 5% can boost profits by up to 95%—yet 63% of brands remain stuck in the
Retention has become a major driver of sustainable growth in today’s fast-moving B2C landscape, from e-commerce and fintech to gaming
When teams choose the wrong customer engagement platform, it harms not just the team but also customers, who endure a
Retailers are operating in an environment of diminishing returns. Highly engaged customers spend 60% more per transaction and purchase 90%
Customer retention is a measure of a business’s ability to keep existing customers and encourage repeat purchases. From a marketing
We check our phones, on average, over 100 times a day. For a marketer, each of those glances represents a
When every channel is running its own clock, customers hop. An average customer hops 9 channels to talk to a
The churn numbers on your OKRs aren’t exactly a sign of failing retention strategies; it’s a byproduct of diminishing engagement
Customer retention is often associated with stronger profitability and long-term growth. But retaining customers also requires ongoing investment across lifecycle
In growth marketing, data has an expiration date. A user may become newly eligible for an offer or unlock a
Every April, Thailand transforms into a vibrant stage of celebration, tradition, and commerce. Songkran, the Thai New Year, has long
Klaviyo is widely used by e-commerce and DTC brands for email and SMS marketing, offering automation flows, segmentation, and integrations
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.