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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Omnichannel — it’s not just a buzzword! As a marketing strategy, it's a necessity for any business that aims to
Apologies in advance to ecommerce marketers out there, but we have a discouraging statistic to report. Did you know that
Here’s a question. What do you suppose is the customer lifetime value (CLV) of Starbucks? Take a minute and ponder.
Our recent Streaming Media App Engagement Benchmark Report highlights just how challenging it is for over-the-top (OTT)/streaming marketers to boost
Financial tech (fintech) companies and apps have been steadily gaining in popularity as increasing numbers of users discover the ease
Carnival in Rio. Christmas markets in Germany. Aurora in the Nordics. The snow-covered Alps in winter. The ‘touristy seasons’ are
Mapping out a user journey is essential to developing your marketing strategy—regardless of your industry. However, for those in gaming
We live in an attention economy—every app on the market competes to attract users and keep them coming back. Most
The idea of helping customers discover new products and services has been around a long time. Think Netflix recommending other
The mastery of any skill can be a challenge. But the best marketers — the ones who bring in the
Whether we're waiting for a train, taking a break at work, or just killing time, there's a good chance we're
Customer churn is the bane of nearly every business on the planet. In fact, nearly three-fourths of all app users
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
