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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
You might think that the only presence your app needs is on the app store and your only strategy is
Mobile traffic is soaring, with the average consumer now spending a whopping 3 hours a day within mobile apps. However,
The traditional advertising landscape has changed dramatically since the emergence of smartphones and social media. Mobile advertising allows brands to
Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only
"Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where
The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at
No two companies or industries have the same customer retention strategies, and it’s not hard to see why. For example,
Customers often turn to social media to express dissatisfaction, especially regarding voice calls. Common grievances include unresolved issues, poor telecom
User engagement is the ultimate metric for measuring the success of a digital brand. Crafting innovative methods to reach current
A user has your app open and then receives an in-app message that your mobile marketers sent as part of
The mobile app market is fiercely competitive. You have to go beyond simply capturing a user’s attention. It’s all about
The competition for user attention is fierce. So, it’s crucial for app developers and marketers to employ effective strategies to
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
