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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Os beacons explodiram em cena em 2013, quando a Apple anunciou a tecnologia iBeacon. Na época, a internet fervilhou com
Los beacons irrumpieron en escena en 2013, cuando Apple anunció la tecnología iBeacon. En ese momento, internet se llenó de
Customer engagement is what determines whether users stick around, make repeat purchases, and develop long-term loyalty. Yet many brands still
A IA potencializa o email marketing com personalização, automação e insights orientados por dados. Este guia aborda seus benefícios, principais
La IA potencia el email marketing con personalización, automatización e insights basados en datos. Esta guía aborda sus beneficios, estrategias
Os emojis deixaram de ser apenas ícones divertidos e expressivos para se tornar uma linguagem visual poderosa que marketers modernos
Los emojis han evolucionado de simples íconos expresivos a un poderoso lenguaje visual que los marketers modernos no pueden ignorar,
Retention marketing is the practice of engaging existing customers to encourage repeat purchases, strengthen loyalty, and increase long-term value. Unlike
Este guia apresenta 14 tipos comprovados de segmentação organizados em três camadas operacionais — mercado, audiência e cliente. Se o
Esta guía presenta 14 tipos comprobados de segmentación organizados en tres capas operativas: mercado, audiencia y cliente. Si tu objetivo
A retenção de clientes é tão importante quanto — senão mais do que — a aquisição de novos. As empresas
La retención de clientes es tan importante como —si no más que— la adquisición de nuevos. Las empresas suelen estar
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