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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
El marketing de micro-segmentación es un enfoque poderoso que permite a las empresas ir más allá de la segmentación amplia
Você está cansado de suas campanhas de marketing parecerem um tiro no escuro? Segmentação, direcionamento e posicionamento (STP) é um
¿Estás cansado de que tus campañas de marketing parezcan un tiro al aire? Segmentación, targeting y posicionamiento (STP) es un
Para muitos profissionais de marketing mobile, as desisnstalações de aplicativos podem parecer um pesadelo — um indício de que algo
Para muchos profesionales de marketing mobile, los uninstalls de aplicaciones pueden parecer una pesadilla: un indicio de que algo salió
Imagine perder uma venda porque um cliente hesitou por um segundo a mais. Esse breve momento de dúvida, alimentado pela
Imagina perder una venta porque un cliente dudó un momento de más. Ese instante de incertidumbre puede costarte conversiones. El
Com mais de 5 milhões de aplicativos disponíveis na App Store e no Google Play, a avaliação por estrelas do
Con más de 5 millones de aplicaciones disponibles en la App Store y Google Play, la calificación de tu app
A otimização da taxa de conversão (CRO) de sites é uma estratégia para aumentar a capacidade do seu site de
La optimización de la tasa de conversión (CRO) de sitios web es una estrategia para aumentar la capacidad de tu
Os beacons explodiram em cena em 2013, quando a Apple anunciou a tecnologia iBeacon. Na época, a internet fervilhou com
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