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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020,* and the past
To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to
In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP
CleverTap Quarterly is our virtual product showcase where we share market insights and introduce our latest innovations. At our most
Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal
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If you build it, they will come. Well, maybe that’s true if you time travel to 2007. Or you’re Kevin
Companies have a simple goal, no matter what size they are: grow the user base and monetize. Modern technology, specifically
It’s no secret that 2020 was a banner year for ecommerce — revenue is up over 30%.* But we wanted
In a recent post about the 3 Factors Disrupting FinTech, we covered one major element that could upset how Financial
When was the last time you stopped playing a mobile game and received a notification or email prompting you to
When it comes to banking and financial services, Fintech has long been lauded as a disruptor — a technology that
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