Mobile Marketing

22 Must-Know Mobile Marketing Resources, Books, and Podcasts

With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts

Written by: Shivkumar M
Published on: 24 Aug, 2021
Mobile Marketing

20 App Install Ads That Are Winning The User Acquisition Game

App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t

Written by: Shivkumar M
Published on: 10 Aug, 2021
Martech

This Week In Tech #3: The March Toward Live Video

It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

Written by: Shivkumar M
Published on: 06 Aug, 2021
Data and Analytics

Customer Data Platform: How We Use Our CDP to Create Amazing Experiences

A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering

Written by: Shivkumar M
Published on: 05 Aug, 2021
Martech

This Week in Tech #2: Google Steps Up User Privacy with ‘Safety Section’ Announcement

It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

Written by: Shivkumar M
Published on: 30 Jul, 2021
Ecommerce and Retail

Must-Know Ecommerce Return Rate Statistics and Trends in 2021

In-store and online shopping were both massively disrupted in 2020, with total ecommerce sales in the U.S. hitting $792 billion*,

Written by: Shivkumar M
Published on: 29 Jul, 2021
Martech

This Week in Tech: Xiaomi Topples Apple in Global Smartphone Market

Welcome to our new weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

Written by: Shivkumar M
Published on: 23 Jul, 2021
Ecommerce and Retail

Benefits of Blockchain in Ecommerce

Blockchain technology is taking on an increasingly important role in the global economy — and the ecommerce sector is taking

Written by: Shivkumar M
Published on: 06 Jul, 2021
Technology

iOS 15: Privacy and the Death of Tracking on Apple Platforms?

In last year’s WWDC, we talked about how iOS 14 would affect user privacy and mobile marketing. That story continues

Written by: Shivkumar M
Published on: 01 Jul, 2021
Ecommerce and Retail

Facebook Announces New Ecommerce Features to Help Brands Connect with Customers

Facebook is going all-in on ecommerce. Hot on the heels of its Live Shopping Fridays announcement, the social media giant

Written by: Shivkumar M
Published on: 24 Jun, 2021
Technology

Alpha vs. Beta Testing: How They Compare

You’ve been working for months and are finally ready to release a new feature within your app. The design is

Written by: Shivkumar M
Published on: 15 Jun, 2021
Data and Analytics

Fintech Data Privacy Best Practices

While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise.  According

Written by: Shivkumar M
Published on: 01 Jun, 2021

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