Technology

Alpha vs. Beta Testing: How They Compare

You’ve been working for months and are finally ready to release a new feature within your app. The design is

Written by: Shivkumar M
Published on: 15 Jun, 2021
Data and Analytics

Fintech Data Privacy Best Practices

While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise.  According

Written by: Shivkumar M
Published on: 01 Jun, 2021
Mobile Marketing

App Monetization: Lessons from Top Brands

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert

Written by: Shivkumar M
Published on: 20 May, 2021
Ecommerce and Retail

The New Experience Economy: Establishing Authentic Connections With Customers

The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that

Written by: Shivkumar M
Published on: 19 May, 2021
Ecommerce and Retail

Ecommerce App Design: UI Tips & Microinteractions that Boost Conversions

It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning

Written by: Shivkumar M
Published on: 29 Apr, 2021
Marketing Strategies

Grow & Retain Users: Acquisition-Monetization Balance

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry.ai and our very own CleverTap expert

Written by: Shivkumar M
Published on: 15 Apr, 2021
Ecommerce and Retail

The New Experience Economy: How Ecommerce Brands Can Thrive in the Future of Retail

The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020,* and the past

Written by: Shivkumar M
Published on: 01 Apr, 2021
Financial Services

App Onboarding: Definition, Tips, and Examples

Attracting and keeping users engaged is crucial for growing your app. Even more, it’s important to stay competitive in a

Written by: Shivkumar M
Published on: 09 Mar, 2021
Financial Services

Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

Written by: Shivkumar M
Published on: 05 Mar, 2021
Marketing Strategies

Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

Written by: Shivkumar M
Published on: 04 Mar, 2021
CleverTap

CleverTap Quarterly: Driven by Speed and Simplicity

CleverTap Quarterly is our virtual product showcase where we share market insights and introduce our latest innovations. At our most

Written by: Shivkumar M
Published on: 02 Mar, 2021
Financial Services

Referrals are Fintech’s Most Powerful Marketing Weapon

Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal

Written by: Shivkumar M
Published on: 23 Feb, 2021

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