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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
The aftermath of COVID-19 has had a major impact on mobile businesses. Many industries are facing significant declines in user
Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible
It’s a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over
Increased technology has brought mobile payment methods to the forefront of many businesses and consumers, as evidenced by a 50%
Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.
With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts
App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t
It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering
It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
In-store and online shopping were both massively disrupted in 2020, with total ecommerce sales in the U.S. hitting $792 billion*,
Welcome to our new weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
