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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts
App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t
It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering
It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
In-store and online shopping were both massively disrupted in 2020, with total ecommerce sales in the U.S. hitting $792 billion*,
Welcome to our new weekly round-up of the latest tech news, where we cover top stories and must-know announcements within
Blockchain technology is taking on an increasingly important role in the global economy — and the ecommerce sector is taking
In last year’s WWDC, we talked about how iOS 14 would affect user privacy and mobile marketing. That story continues
Facebook is going all-in on ecommerce. Hot on the heels of its Live Shopping Fridays announcement, the social media giant
You’ve been working for months and are finally ready to release a new feature within your app. The design is
While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise. According
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