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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Social media platforms are filled with millions of posts where customers often tag brands to complain about bad service or
To say that COVID-19 has impacted the way customers use their mobile apps and devices is an understatement. Sure, customers
In this episode of the Mobile Presence podcast, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy
As we scale CleverTap into a global category creator for “Retention Cloud,” we realize that our clients globally are looking
The new G2 Grid reports for Spring 2022 are now live, and we are delighted to share that CleverTap has
What if you worked hard to create a new app, website, product, or feature only to find out that your
To say that the potential market for mobile apps in India is huge would be an understatement. According to Data.ai,
G2’s 2022 Best Software List is here. And we’re excited to announce that CleverTap has been included in the list
If you search for marketing analytics tools, you'll discover that they're not exactly in short supply. Dozens of mobile marketing
After a long break from in-person events due to the pandemic, we’re incredibly excited to be an exhibitor at NRF
Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app
Seems like every new year people make resolutions they don’t really intend to keep. Well, not over here! Our resolution
Free Customer Engagement Guides
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