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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Email bounces are a silent growth killer for marketers, eroding campaign performance without any alerts. A bounced email occurs when
Modern e-commerce personalization tools go well beyond basic tactics like adding a customer’s name to marketing messages. Buyers now expect
International Women’s Day is a chance for brands to connect meaningfully with their audience. It’s not just about sending a
Mother’s Day stands out each year as both a heartfelt and strategic opportunity for brands to make a genuine connection
March 17th rolls around, and everyone’s sipping green beer and feeling lucky. Originally an Irish Holiday, St. Patrick’s Day has
Valentine’s Day presents a prime opportunity for email marketers as it is one of the biggest commercial and seasonal shopping
April Fools’ Day is a day when brands can have some of the most entertaining yet challenging moments in the
E-commerce marketers have many tasks at hand. While at it, time becomes a scarce resource for religiously focusing on personalizing
Customer relationship management (CRM) systems and marketing automation platforms play different roles in managing customer data. A CRM is primarily
Email remains one of the most effective channels for delivering a high ROI. On average, you get about $36 for
Nearly 70-75% of online shoppers abandon carts, meaning most people with buying intent never complete their purchase. Distractions, second thoughts,
Cart abandonment is a massive cost for e-commerce. The average rate is 70%, and on mobile phones, it increases to
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