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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
La diferencia entre el éxito en marketing y el presupuesto desperdiciado, muchas veces, se reduce a un factor crítico: qué
Reter clientes é cinco a sete vezes mais econômico do que conquistar novos. Por oferecer um retorno sobre investimento extremamente
Retener clientes es cinco a siete veces más rentable que adquirir nuevos. Por su alto retorno sobre la inversión, las
A automação é a espinha dorsal do e-mail marketing moderno. Os fluxos de automação de e-mail ajudam os profissionais de
La automatización es la columna vertebral del email marketing moderno. Los flujos de automatización de email ayudan a los profesionales
A linguagem dos negócios é o dinheiro. O orçamento de uma nova campanha de marketing só é aprovado quando as
El lenguaje de los negocios es el dinero. El presupuesto de una nueva campaña de marketing solo se aprueba cuando
Quantas vezes você visitou um restaurante por recomendação de um amigo ou comprou um produto porque seus colegas deram cinco
¿Cuántas veces visitaste un restaurante por recomendación de un amigo o compraste un producto porque tus colegas le dieron cinco
Entender a tus clientes es fundamental para un marketing efectivo, pero la segmentación tradicional muchas veces no logra capturar la
Entender seus clientes é essencial para um marketing eficaz, mas a segmentação tradicional muitas vezes não consegue capturar a complexidade
A segmentação geodemográfica é uma estratégia de marketing que agrupa clientes com base em dados de localização e dados demográficos.
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