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Francis Pereira, a founding member at CleverTap, leads the security and infrastructure engineering teams, focusing on infrastructure automation, security, scalability, and finops.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,
Now that a little more than half of 2017 has gone by, I want to talk about some of infrastructure
We have been experimenting with agile, faster and reliable ways to work with Auto Scaling to minimise last minute surprises,
We have been using MongoDB 2.6 with MMAPv1 as the storage engine for the past two years. It's been a
We recently built wall-information display screens for our offices to show interesting metrics of our production environment along with some business numbers we care
We are obsessed with collecting system and application metrics. This helps us make data driven, logical infrastructure decisions. When we
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
