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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Since iOS 9, Apple has introduced a new feature called App Transport Security (ATS). This enforces your app to communicate with
One of most excruciating pain points during Data Exploration and Preparation stage of an Analytics project are missing values. How
Women play various roles in their lives and have a lot to accomplish on a daily basis. They face several
Need to migrate from Parse for your Push Notifications? We've got you covered. We've released a complete migration solution, including
Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to
We are obsessed with collecting system and application metrics. This helps us make data driven, logical infrastructure decisions. When we
Today’s mobile startups need the best possible talent to launch a successful business. In Silicon Valley, it's a highly competitive
An Outlier is an observation or point that is distant from other observations/points. But, how would you quantify the distance
The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have
The most widely used coordinate system to represent data is the Cartesian coordinates followed by Polar coordinates. Source: Wikipedia Basically,
Why would you want to convert a numerical variable into categorical one? Depending on the situation, it can lead to
As an analyst, you can explore the relationship between variables both quantitatively and visually. However, only looking at the quantitative
Free Customer Engagement Guides
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