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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the
Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize
Being a startup makes us continually iterate and improve design and copy on our website. Here is how we improved, tested and
We have been using MongoDB 2.6 with MMAPv1 as the storage engine for the past two years. It's been a
Rich notifications, one of the most anticipated features of iOS 10 is here. For everyone out there supporting multiple platforms,
With over 30 million apps in the Google Play Store and iOS collectively, mobile users are spoilt for choices. Successfully
One of the biggest decisions a CTO will make is whether he should build and track his or her own
Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora
What mobile SDKs should every Product Manager or Developer use for their apps? Whether you're trying to track user behavior
The success of your mobile app depends on your ability to engage with your users based on their individual behavior
We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well
What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple
Free Customer Engagement Guides
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