Marketing Strategies

Conversational Marketing: Building Customer Relationships One Interaction at a Time

Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.

Written by: Shivkumar M
Published on: 05 Mar, 2020
Journeys

How to Write a Product Requirements Document Template

Failure to plan your product requirements is a plan to flop your product launch.  It’s impossible for a product manager

Written by: Subharun Mukherjee
Published on: 03 Mar, 2020
Data and Analytics

What is Hypergrowth and How Can You Achieve It?

Hypergrowth is the holy grail for many entrepreneurs and investors. And understandably so — who wouldn’t want their company to

Written by: Subharun Mukherjee
Published on: 25 Feb, 2020
Mobile Marketing

Mobile App Usage Benchmarks for 2020

Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot

Written by: Shivkumar M
Published on: 20 Feb, 2020
Technology

What is Technical Documentation? Examples and Tips

All products and apps require some level of existing knowledge to use.  Thankfully, most users are tech-savvy enough to have

Written by: Subharun Mukherjee
Published on: 18 Feb, 2020
CleverTap

How PlantSnap Built a Global User Base

“Without plants there’s nothing. Not even humanity. And not understanding the kind of plant you have in front of you

Written by: Mrinal Parekh
Published on: 12 Feb, 2020
Financial Services

Onboarding Tips for Fintech App Users

Your Fintech app is up and running, your app store listing optimized, and your automated marketing drips in place. What's

Written by: Shivkumar M
Published on: 11 Feb, 2020
Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Technology

How We Built a Scalable Architecture for Real-Time Recommendations

The key to building flawless user experiences is timely, personalized messaging. That’s why our platform unifies customer data from multiple

Written by: Shivkumar M
Published on: 31 Jan, 2020
Marketing Strategies

Mastering Seasonality Marketing for Mobile: Examples + Checklist

We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile

Written by: Subharun Mukherjee
Published on: 30 Jan, 2020
Customer Engagement

How Carousell Connects Buyers & Sellers Across Southeast Asia

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh
Published on: 29 Jan, 2020

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