CleverTap

Designing CleverTap’s Future

As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and

Written by: Shivkumar M
Published on: 08 May, 2020
Mobile Marketing

Total Cost of Ownership: What’s the Long-Term Value of a Purchased Mobile Marketing Solution?

As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in

Written by: Shivkumar M
Published on: 07 May, 2020
Personalization

How Photobook Helps Users Personalize the Things They love

What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to

Written by: Mrinal Parekh
Published on: 06 May, 2020
Marketing Strategies

Stoicism: The Ancient Philosophy That Makes Marketers Resilient to Any Crisis

Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In

Written by: Shivkumar M
Published on: 05 May, 2020
Marketing Strategies

Delighting Customers in a Crisis – CleverTap

As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate

Written by: Shivkumar M
Published on: 30 Apr, 2020
CleverTap

Turning Worry Into Wonder: How to Reframe Your State of Mind

It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.

Written by: Shivkumar M
Published on: 27 Apr, 2020
Marketing Strategies

How Do Emotions Incite Response? Lessons on How Marketers Connect Meaningfully with Customers

How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the

Written by: Mrinal Parekh
Published on: 23 Apr, 2020
Data and Analytics

5 Analytics Reports You Need Right Now

With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

Written by: Shivkumar M
Published on: 16 Apr, 2020
Customer Engagement

Understand User Behavior Shifts in a Post-COVID World

[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the

Written by: Shivkumar M
Published on: 14 Apr, 2020
Financial Services

Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

Written by: Mrinal Parekh
Published on: 14 Apr, 2020
Mobile Marketing

Timely Resources to Help Mobile Marketers Navigate This New Normal

There’s no question this period of uncertainty and ambiguity has mobile marketers revisiting their strategy. Messaging that was applicable a

Written by: Subharun Mukherjee
Published on: 09 Apr, 2020
Marketing Strategies

Relationship Marketing: Connecting With Customers in Times of Crisis

In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your

Written by: Shivkumar M
Published on: 07 Apr, 2020

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