• Technology

    Navigating Android Updates: Best Practices for Marketers

    As a marketer, staying updated on the latest developments in the technology landscape is important. The Android 13 update marks

    Written by: Abhinav Wagadre
    Published on: 05 Jan, 2024
    CleverTap

    CleverTap achieves multiple recognitions in G2’s Winter 2024 Reports – the winning streak continues to 19 seasons!

    As we look back with pride on everything we accomplished in step with our customers and partners in 2023, we

    Written by: Subharun Mukherjee
    Published on: 20 Dec, 2023
    CleverTap

    Keep Learning, Keep Growing by Deepen Sharma

    The very young and versatile Deepen Sharma - Product Experience talks about his love for design and how self-learning is

    Written by: Deepen Sharma
    Published on: 13 Dec, 2023
    CleverTap

    Great things always begin outside your comfort zones

    A Rank holder and a topper in Maharashtra, An Engineering student, born in Mumbai and raised in different parts of

    Written by: Ranjeet
    Published on: 06 Dec, 2023
    Personalization

    14 Customer Retention Lessons From Experts

    No two companies or industries have the same customer retention strategies, and it’s not hard to see why. For example,

    Written by: Shivkumar M
    Published on: 29 Nov, 2023
    Personalization

    How to Use Customer Data to Deliver Personalized and Relevant SMS Messages

    Brands are constantly on the lookout for innovative ways to reach their target audience with compelling messages delivered at just

    Written by: Mrinal Parekh
    Published on: 22 Nov, 2023
    Customer Engagement

    Transform Customer Engagement with Trusted and Contextual Experiences

    Customers often turn to social media to express dissatisfaction, especially regarding voice calls. Common grievances include unresolved issues, poor telecom

    Written by: Shivkumar M
    Published on: 21 Nov, 2023
    SMS Marketing

    Texting Toward Trust: How to Foster Stronger Customer Relationships With SMS

    The cornerstone of any successful brand is its relationship with customers. When the customer relationship is strong, small hiccups in

    Written by: Mrinal Parekh
    Published on: 15 Nov, 2023
    WhatsApp Marketing

    Crafting an Irresistible WhatsApp Business Profile: Best Practices

    As the most popular messenger app in the world*, WhatsApp is a potential gold mine for businesses looking to extend

    Written by: Mrinal Parekh
    Published on: 09 Nov, 2023
    Data and Analytics

    The 2024 Ultimate Guide to Mobile App Analytics

    As Apple famously said back in 2009, “There’s an app for that.” Actually, 8.93 million of them available today around

    Written by: Mrinal Parekh
    Published on: 08 Nov, 2023
    Customer Engagement

    The Power of Hyper-Personalized Messaging: Boosting User Engagement

    In today’s online marketplace, the customer is king. Why? Because there are so many brands clamoring for business, customers can

    Written by: Subharun Mukherjee
    Published on: 07 Nov, 2023
    CleverTap

    Keep Learning and Rising

    Our very own Annanda Cunha, Customer Success Manager, shares her insights on  taking up challenges, and encourages us to not

    Written by: Annanda Cunha
    Published on: 01 Nov, 2023

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