Data and Analytics

How to Integrate CleverTap With External Business Intelligence Platforms

CleverTap is the world’s No. 1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value.

Written by: Shivkumar M
Published on: 01 Nov, 2022
Martech

TesseractDB™: The Future of Martech is Here

Martech (marketing technology) is defined broadly as software used by marketing teams to plan, execute, and measure marketing campaigns. Martech

Written by: Sunil Thomas
Published on: 21 Jul, 2022
Martech

Leveraging VoIP for Business Growth

Social media platforms are filled with millions of posts where customers often tag brands to complain about bad service or

Written by: Shivkumar M
Published on: 01 Jun, 2022
CleverTap

Delivering Scale and Business Value in 2021: CleverTap Product Recap

In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns! We strove to

Written by: Anand Jain
Published on: 07 Jan, 2022
CleverTap

CleverTap Product 2020 Year In Review

2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take

Written by: Mrinal Parekh
Published on: 23 Dec, 2020
CleverTap

The CleverTap Difference: Simplicity and Power

The mobile engagement industry has evolved into a complex marketplace. Some estimates say that apps have 15 SDKs on average*

Written by: Mrinal Parekh
Published on: 05 Aug, 2020
Segmentation

Custom List Segments: Bridge Any Segmentation Tool With CleverTap

Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data

Written by: Shivkumar M
Published on: 29 May, 2020
Marketing Strategies

How Do Emotions Incite Response? Lessons on How Marketers Connect Meaningfully with Customers

How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the

Written by: Mrinal Parekh
Published on: 23 Apr, 2020
Data and Analytics

5 Analytics Reports You Need Right Now

With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

Written by: Shivkumar M
Published on: 16 Apr, 2020
CleverTap

Looking Ahead to 2020: Get Ready for the Power of Data Science

Our company was founded with a singular purpose: to help brands engage with customers in ways no other product in

Written by: Sunil Thomas
Published on: 20 Dec, 2019
CleverTap

What Makes CleverTap Different?

In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a

Written by: Shivkumar M
Published on: 12 Dec, 2019
Mobile Marketing

Give Users Personalized, Persistent Recommendations via App Inbox

Recommendations are powerful tools in any mobile brand’s arsenal. If you require proof of this in action, you need only

Written by: Shivkumar M
Published on: 01 May, 2019

Please enter a valid work email

Smiling Woman Holding Phone