Our company was founded with a singular purpose: to help brands engage with customers in ways no other product in the industry could.
In 2019, we continued to fulfill on this promise. Our platform evolved to support omnichannel messaging, allowing you to reach users even when they aren’t in your apps. Then we launched native product experiences to create an individualized experience for users when they are in your apps.
Other notable product releases this year:
We partnered with Nexmo to enable WhatsApp Business as a channel of communication — giving customers an automated, hassle-free way to engage with their mobile users at scale.
We released a full-service email solution that is provided in partnership with Sendgrid, for those customers who want to orchestrate mobile messaging and email marketing from a single platform.
Role Based Access Control
We introduced Role Based Access Control to allow customers to create and assign custom roles with different permissions.
In January, we launched App Inbox, an out-of-the-box UX enabler for your app that can be used for additional messaging or to enhance the in-app user experience.
With Product Recommendations, you can automate the “what” of customer interactions with 1:1 recommendations that adapt to customer purchase behavior, buying patterns, and usage trends.
The Real Impact dashboard gives you a long-term view of the consolidated impact of your engagement campaigns on business metrics.
We have also seen a number of corporate wins in 2019. In addition to driving retention and customer lifetime value for global brands, we achieved the following milestones:
While 2019 has been an extraordinary year for growth, we are even more excited by what’s coming in 2020. We will continue to improve our foundation layer and look forward to our analytics evolving into insights, directly taking action on user anomalies, as well as significant improvements in experimentation through our platform.
Our 2020 roadmap is focused on significant advancements in data science and machine learning, allowing you to automate far beyond anything in the market.
Here’s a glimpse at what’s coming:
System variables will show on user profiles, highlighting users that are likely to churn, purchase, convert — or any other dimension you choose. As these values appear, they can be used to create segments, within CleverTap Journeys, and much more.
You’ll be seeing many more segmentation models like RFM. The Acknowledgement-Interest-Conversion (AIC) Framework we co-developed with Phiture is more effective than any existing segmentation model for identifying the most valuable user activity. It is currently being built into the CleverTap platform.
The what (the actual content) of your messages is just as important as the when and where. We are feverishly working in our data science labs to apply deeper intelligence to this key aspect of customer engagement. Message recommendations will be available for individual users automatically!
You’ll be able to engage each user based on who they are, their past engagement patterns, their individual interests, and much more. Look forward to the unprecedented possibilities and power of segmentation.
Digital customers have a range of preferences and patterns across devices, and CleverTap is evolving to grow customer relationships regardless of platform. We are building out our web and email capabilities to support coordinated engagement, allowing you to connect with users wherever they choose to interact. Expect dramatic leaps forward in desktop web, mobile web, and email.
We’re motivated and inspired by you, our customers. ❤️ Thank you for being an important part of our journey. We’re excited by what lies ahead and we wish you the very best in the new year!
See how today’s top brands use CleverTap to drive long-term growth and retention