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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Is a minimum viable product a fancy way of saying prototype? Or is it a proof of concept? A proof
Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base
The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for
It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have
Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.
In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found
Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and
Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new
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