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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to
With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to
At CleverTap, we are rapidly approaching a landmark of sorts: processing 100 Billion unique monthly events and sending out tens
Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers
Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you
The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business
As we welcome 2017, do not let it be another average year or even a year of incremental growth. I
What mobile SDKs should every Product Manager or Developer use for their apps? Whether you're trying to track user behavior
We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well
What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple
What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on
Is the purpose of analytics or data science to draw some insights from data or some cool visualization or is it just a recommendation
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