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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Mobile marketers spend a massive percentage of their marketing budgets on acquiring new users. A lot of time, effort, and
Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our
At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile
At CleverTap, we believe in empowering those who improve the lives of others. We work with nonprofits and social organizations
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals
Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in
Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
