Marketing Automation

CleverTap’s Recap From Telecoms World Middle East, 2019 – Reaffirming the Role of Telecom in a Digital-First Economy

We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest

Written by: Shivkumar M
Published on: 11 Oct, 2019
Marketing Strategies

12 App Demo Video Tips and Examples

Onboarding is difficult. You, as the developer or marketer, may be certain that everything will be clear, intuitive, and easy

Written by: Subharun Mukherjee
Published on: 10 Oct, 2019
CleverTap

The Future of Retail: Insights from E2E Commerce Indonesia 2019

Last month, CleverTap was at the E2E Commerce Indonesia. The event hosted a variety of companies offering marketing, logistics, packaging,

Written by: Subharun Mukherjee
Published on: 09 Oct, 2019
Customer Engagement

Solve the Retention Problem By Delivering the Emotional Connection Users Crave

Solving customer retention is the single most effective way to drive business growth.  Yet too many companies focus their marketing

Written by: Shivkumar M
Published on: 08 Oct, 2019
Customer Engagement

7 Tactics for Humanizing Your Brand

Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is

Written by: Subharun Mukherjee
Published on: 03 Oct, 2019
Marketing Strategies

Microsite: How Creating a Unique Space Online Can Become a Marketing Goldmine

You may have stumbled across a website within a website — a separate place on a domain that had a

Written by: Shivkumar M
Published on: 01 Oct, 2019
Data and Analytics

Data Science Is the Secret to Effective Customer Retention Strategies

A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web

Written by: Shivkumar M
Published on: 19 Sep, 2019
Media and Entertainment

What is OTT (Over-The-Top) and How Does it Relate to Apps?

OTT is basically the tech version of OTC (over-the-counter) medication.  Traditionally, a business providing media or telecommunications services would charge

Written by: Subharun Mukherjee
Published on: 17 Sep, 2019
Data and Analytics

Beyond Analytics: The Secret to User Retention is Rapid Action

Analytics are key to app success. They help you understand who your users are and what they want from your

Written by: Subharun Mukherjee
Published on: 12 Sep, 2019
Mobile Marketing

ASO Mistakes to Avoid: CleverTap’s Quick Tips

App Store Optimization (ASO) is not a task you check off as “done.” Even if it's executed perfectly by an

Written by: Subharun Mukherjee
Published on: 11 Sep, 2019
Marketing Strategies

Why Omnichannel Marketing is the Key to Unlocking User Retention

Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising

Written by: Shivkumar M
Published on: 05 Sep, 2019
Marketing Strategies

The Complete Guide to User Personas and How They Can Help Your Marketing Strategy (With Examples)

Having users means you’re doing something right — people are engaging with your product.  Needless to say, it’s important to

Written by: Subharun Mukherjee
Published on: 03 Sep, 2019

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