Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Technology

How We Built a Scalable Architecture for Real-Time Recommendations

The key to building flawless user experiences is timely, personalized messaging. That’s why our platform unifies customer data from multiple

Written by: Shivkumar M
Published on: 31 Jan, 2020
Marketing Strategies

Mastering Seasonality Marketing for Mobile: Examples + Checklist

We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile

Written by: Subharun Mukherjee
Published on: 30 Jan, 2020
Customer Engagement

How Carousell Connects Buyers & Sellers Across Southeast Asia

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh
Published on: 29 Jan, 2020
Marketing Strategies

How to Master User Retention for Mobile Marketers

Forget awareness. Forget traffic. Forget leads. How would you like to grow your business without adding another dime to your budget?

Written by: Shivkumar M
Published on: 23 Jan, 2020
Mobile Marketing

How to Leverage Micro-Moments in Mobile Marketing

Give the people what they want.  As mobile marketers, understanding what users want is a form of clairvoyance. We follow

Written by: Subharun Mukherjee
Published on: 21 Jan, 2020
Marketing Strategies

SWOT Analysis: Identifying Opportunities and Threats Across Your Mobile App

As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters

Written by: Subharun Mukherjee
Published on: 16 Jan, 2020
Data and Analytics

Understanding Growth Loops

Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels

Written by: Subharun Mukherjee
Published on: 10 Jan, 2020
Mobile Marketing

8 Retention-Boosting Emails Every Mobile Brand Should Send

When it comes to retention marketing tactics, marketers have dozens of channels to choose from. Social networks, paid search, remarketing

Written by: Shivkumar M
Published on: 09 Jan, 2020
Holiday Marketing

Effective Post-Holiday Mobile Marketing Strategies

It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.

Written by: Subharun Mukherjee
Published on: 02 Jan, 2020

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