• Looking for inspiration to engage users instantly? This guide offers 45 real-time push notification templates to help you capture attention, drive action, and boost app engagement with timely, impactful messages.

    What if your app could influence users even when their phones are turned off or out of reach?
    What if you could help your users form better habits, feel more prepared, and reduce their daily stress?
    That’s the power of push.

    Push notifications serve as your app’s built-in “retention extensions.” They keep your product top of mind by consistently delivering value. This consistent value ensures your app becomes a habitual part of your user’s day. Every push you send should be based on three core principles to achieve effective retention:

    1. Having a reason to engage your users
    2. Doing it at the right time
    3. Providing real value

    When you hit all three, your product transforms into an indispensable part of your user’s life. However, crafting the perfect message and selecting the right images can sometimes hold you back from maximizing your push notification strategy.

    That’s why we’ve curated these 45 grab-and-go push notification templates. Select the ones suitable for you and complete them with your own copy. These also have suggestions for rich media images, calls-to-action (CTAs), and recommended triggers and timing. Each template is meticulously designed for maximum engagement.
    Voila: ready-made retention.

    Categories

    We’ve organized these 45 templates into key categories to make implementation seamless for you. Each category targets specific user needs and scenarios, ensuring your push notifications are always relevant and impactful.

    1. Travel
    2. Retail & Ecommerce
    3. Food & Delivery
    4. Media & Publishing
    5. Entertainment & Ticketing
    6. Music
    7. Utilities & Productivity

    Travel

    1. Inform Airline Passengers of a Gate Change

    Push Notification template to Inform Airline Passengers of a Gate Change

    BODY:
    Heads up, [FIRSTNAME]!
    Your gate for [FLIGHT NUMBER] has changed to [NEW GATE NUMBER].
    CTA:
    View Airport Map

    Image suggestion
    No image. Or, a simple graphic or GIF showing an arrow from “Point A” to “Point B”

    Trigger
    Immediately upon gate change

    Why Use It:
    Gate changes can throw off a traveler’s schedule and cause unnecessary stress. By promptly informing users about gate changes, you help them navigate the airport smoothly, ensuring they reach their destination on time. This timely update showcases your app’s reliability and attention to detail, enhancing user trust and satisfaction.

    2. Share New Flight or Rental Deals

    Push Notification template to Share New Flight or Rental Deals

    BODY:
    Desperately need a vacation? Get [DEAL/OFFER]
    [COMPANY NAME] till [DATE]. ???
    CTA:
    Gimme a Break

    Image suggestion
    Photo of beautiful beach, with a dashed outline of a person captioned “You Are Here”

    Trigger
    Within a day of deal or offer release

    Why Use It:
    Promoting limited-time deals creates a sense of urgency, encouraging users to take advantage of the offer before it expires. This not only drives immediate bookings but also keeps your app top of mind as the go-to source for attractive travel deals.

    3. Suggest Destinations for an Upcoming Holiday

    Push Notification template to Suggest Destinations for an Upcoming Holiday

    BODY:
    [NEARBY DESTINATION] is just [X] hours away, [FIRSTNAME]…
    Treat yo’ self to a getaway!
    CTA:
    View Vacation Deals

    Image suggestion
    Playful GIF similar to this one from Parks & Recreation

    Trigger
    Send two days before the weekend, when users will have time to plan a nearby vacation

    Why Use It:
    Offering timely suggestions for nearby destinations can inspire spontaneous trips, enhancing customer engagement and satisfaction. By aligning notifications with users’ planning times, you increase the likelihood of bookings and repeat interactions with your app.

    4. Recommend a Landmark, Restaurant, or Site Visit When User Arrives in a New City, State, or Country

    Push Notification templates you can use to Recommend a Landmark, Restaurant, or Site Visit When User Arrives in a New City, State, or Country

    BODY:
    Here’s what we recommend doing?, seeing ?, and eating ? for your first time in [CITY/STATE/COUNTRY], [FIRSTNAME] >>>
    CTA:
    Visit Like a Local

    Image suggestion
    GIF of hands with silverware digging into a delectable restaurant meal (ideally, the type of cuisine served in the user’s new location)

    Trigger
    Immediately upon user’s arrival in their new location. Could also be triggered by in-app purchases of deals, tickets, or offers in that location

    Why Use It:
    Personalized recommendations make users feel valued and enhance their travel experience by providing tailored suggestions. This not only improves their immediate experience but also encourages ongoing use of your app for future travel needs.

    5. Welcome a User to a New Country

    Push Notification template to Welcome a User to a New Country

    BODY:
    Welcome to [COUNTRY]! Say “[PHRASE]” when you need to
    find the restroom ???
    CTA:
    More Common [LANGUAGE] Phrases

    Image suggestion
    Photo of restroom door or sign in the appropriate language

    Trigger
    Immediately upon user’s arrival in the country

    Why Use It:
    Providing essential local phrases helps users navigate their new environment with ease, enhancing their travel experience. This practical assistance fosters a positive association with your app, positioning it as a valuable travel companion.

    5a. Welcome User to a New Country (Example: Italy)

    Push Notification templates you can use to Welcome a User to a New Country copy

    BODY:
    Benvenuti a Roma, [FIRSTNAME]! ?? Here are the
    phrases you need to get around:
    CTA:
    More Italian Phrases to Know

    Image suggestion
    Photo of St. Peter’s Basilica

    Trigger
    Immediately upon user’s arrival in the country

    Why Use It:
    Offering destination-specific content personalizes the user experience, making your app more relevant and useful. Tailored messages like these demonstrate attention to detail and a commitment to enhancing the user’s journey.

    6. Help User Pack for an Upcoming Trip

    Push Notification templates you can use to Help User Pack for an Upcoming Trip

    BODY:
    Your trip is coming up, [FIRSTNAME]. This packing list has everything you need to have a fantastic time in [CITY/STATE/COUNTRY] ??
    CTA:
    Pack Smart

    Image suggestion
    Photo of open, immaculately packed suitcase

    Trigger
    3-5 days before user’s trip

    Why Use It:
    A comprehensive packing reminder ensures users don’t forget essential items, reducing pre-trip stress and enhancing their overall travel experience. This proactive support positions your app as a thoughtful and indispensable travel tool.

    7. Reference User’s Local Airport and Suggest Trips

    Push Notification templates you can use to Reference User’s Local Airport and Suggest Trips

    BODY:
    [AIRPORT CODE] just added low fares for [CITY]. ✈️  If you listen closely, you can
    hear the city calling your name…
    CTA:
    Book Now

    Image suggestion
    Photo of a plane taking off. Or, photo of destination city skyline or main street

    Trigger
    As new fares are added

    Why Use It:
    Promoting new flight options keeps users informed about convenient travel opportunities, potentially increasing bookings through your app. Highlighting specific airports makes the message more relevant and actionable.

    Shopping

    1. Send a Birthday Offer or Discount

    Push Notification templates you can use to Send a Birthday Offer or Discount

    BODY:
    Happy birthday, [NAME]! Instead of cake, how about
    [$ OR % DISCOUNT] off your next order? ? ?
    CTA:
    Claim My Discount

    Image suggestion
    Envelope with “Just for You” written on it

    Trigger
    On user’s birthday

    Why Use It:
    Personalized birthday offers make users feel appreciated and valued, encouraging them to make a purchase and strengthening their connection with your brand. Celebrating milestones fosters loyalty and positive brand sentiment.

    2. Recommend Related or Complementary Products Based on Order History

    Push Notification templates you can use to Recommend Related or Complementary Products Based on Order History

    BODY:
    Psst — If you liked [PAST PRODUCT NAME],
    you’re gonna love what we picked out for you.
    CTA:
    Check It Out

    Image suggestion
    Image of recommended/curated product

    Trigger
    3-5 days before user’s trip

    Why Use It:
    Leveraging purchase history to suggest related products enhances the shopping experience by making it easier for users to find items they’re likely to love. This personalized approach can drive additional sales and increase user satisfaction.

    3. Send a Holiday Offer or Discount

    Push Notification template to Send a Holiday Offer or Discount

    BODY:
    Merry Christmas, [NAME]! ? Santa stopped by to leave you a [$ or % DISCOUNT] coupon code. Redeem it now — you deserve it!
    CTA:
    Claim My Discount

    Image suggestion
    Photo or graphic of winking Santa

    Trigger
    1 week before the holiday

    Why Use It:
    Holiday-themed offers tap into the festive spirit, encouraging users to make purchases as they prepare for celebrations. This timely promotion can significantly boost sales during peak shopping seasons.

    3a. Send a Holiday Offer or Discount (General)

    Push Notification template to Send a Holiday Offer or Discount copy

    BODY:
    Happy holidays! Here’s a little treat just for you, [NAME].
    CTA:
    Claim My Discount

    Image suggestion
    Photo of gift bag or wrapped present

    Trigger
    Any time ranging 1 week before holiday until day-off

    Why Use It:
    Offering discounts throughout the holiday period ensures continuous engagement and maximizes sales opportunities. Flexible timing allows you to reach users at various stages of their holiday shopping journey.

    4. Suggest a Weather Forecast-Specific Product

    Push Notification templates you can use to Suggest a Weather Forecast-Specific Product

    BODY:
    Looks like rain this week! Stay dry with [PRODUCT NAME/CATEGORY].
    You can thank us later ? ☔️ ?
    CTA:
    Shop [PRODUCT] | Browse [CATEGORY]

    Image suggestion
    Leather shoes getting soaked in a puddle. Or, GIF of umbrella opening

    Trigger
    3 days before the predicted weather event

    Why Use It:
    Weather-triggered promotions ensure your offers are timely and relevant, making it more likely for users to make a purchase. By aligning product suggestions with current weather conditions, you address immediate user needs, enhancing the likelihood of conversions.

    5. Suggest an Event- or Holiday-Specific Product

    Push Notification template to Suggest an Event- or Holiday-Specific Product

    BODY:
    Need to get in the [HOLIDAY] spirit? This [PRODUCT NAME]’ll do the trick.
    CTA:
    Shop [PRODUCT CATEGORY]

    Image suggestion
    Image of product in question, ex. Superwoman Halloween costume

    Trigger
    1-2 weeks before the holiday, up until day-off

    Why Use It:
    Aligning product suggestions with specific events or holidays caters to users’ immediate needs and interests. This relevance increases the likelihood of purchases as users prepare for upcoming celebrations or events.

    6. Let Users Know When a Purchase Has Shipped

    Push Notification template to Let Users Know When a Purchase Has Shipped

    BODY:
    Your order of [PRODUCT NAME] has shipped! ✔️ Our carrier eagle is winging
    his way to you right this very moment.
    CTA:
    Track My Order

    Image suggestion
    Eagle mid-flight, with a Photoshopped brown shipping box dangling from its claws

    Trigger
    As soon as order ships

    Why Use It:
    Order status updates enhance transparency and trust by keeping users informed about their purchases. This reduces anxiety and improves satisfaction, encouraging repeat business and fostering loyalty.

    7. Post-Purchase Incentive

    Push Notification templates you can use to Post-Purchase Incentive

    BODY:
    ?Boom!? [ITEM JUST PURCHASED] is yours. As a thank you, use code [CODE] to get [DISCOUNT % OR $] off your next [CATEGORY] order.
    CTA:
    Shop [CATEGORY]

    Image suggestion
    GIF of an explosion. Or, GIF of a kid ripping open a present. Or, an overly colorful edit of your product

    Trigger
    Immediately after purchase

    Why Use It:
    Thanking users with a discount not only shows appreciation but also incentivizes them to return for future purchases. This fosters loyalty and encourages ongoing engagement with your brand.

    Food & Delivery

    1. Announce the Return of a Limited Item

    Push Notification template to Announce the Return of a Limited Item

    BODY:
    You dreamed it. We dared it. [ITEM NAME] is back — only until [DATE].
    CTA:
    Order Now. Or, Save My [ITEM NAME]

    Image suggestion
    Photo of limited-edition item

    Trigger
    Immediately when limited item returns

    Why Use It:
    Limited-time offers create a sense of scarcity, prompting users to act quickly to secure exclusive items. This urgency can drive immediate sales and keep users regularly checking your app for new or returning limited items.

    2. Update Users on Food Delivery Status

    Push Notification templates you can use to Update Users on Food Delivery Status

    BODY:
    Hiya [FIRSTNAME]! [DELIVERYPERSON NAME] just grabbed your order from
    [RESTAURANT], so you’ll have it soon. ? ?
    CTA:
    Track My Order

    Image suggestion
    GIF of dog pawing at a Styrofoam takeout box or one with excited Minions cheering

    Trigger
    Can be sent at multiple points during the food purchase and delivery process. Most important is letting the user know their food is on its way

    Why Use It:
    Real-time updates on order status reduce user anxiety and enhance satisfaction by keeping customers informed about their food deliveries. This transparency builds trust and encourages repeat orders.

    3. Re-engage with a Free Item or Discount

    Push Notification template to Re-engage with a Free Item or Discount

    BODY:
    Been a while, [FIRSTNAME]. You’re looking good! ? Snag yourself [DISCOUNT $ OR %] now with code [CODE] >>>
    >
    CTA:
    Heck Yes. OR Use Code Now

    Image suggestion
    Something like this meme

    Trigger
    After lack of user engagement for X days or weeks

    Why Use It:
    Targeting inactive users with enticing discounts or free items can reignite their interest and encourage them to return to your platform. This strategy helps reduce churn and revitalizes engagement.

    4. Send Weather-Triggered Invitations to Order

    Push Notification template to Send Weather-Triggered Invitations to Order

    BODY:
    [FOOD ITEM] called. It wants you to know you don’t have to
    weather this storm alone ? ? ❄️
    CTA:
    Let [ITEM NAME] Come to You

    Image suggestion
    Photo of food item (in this case, pizza)

    Trigger
    Immediately before or during weather event

    Why Use It:
    Aligning promotions with weather conditions ensures your offers are timely and address immediate user needs. This relevance increases the likelihood of users placing orders when they’re most inclined to do so.

    5. Send Event or Environment-Triggered Invitations to Order

    Push Notification templates you can use to Send Event or Environment-Triggered Invitations to Order

    BODY:
    Traffic is light right now! It’s the perfect time to
    grab some grub ? ? ?  >>>
    CTA:
    Order Now

    Image suggestion
    Photoshopped image of giant takeout box on wheels

    Trigger
    Based on user data or behavior

    Why Use It:
    Utilizing real-time data to trigger notifications ensures your messages are relevant and well-timed, increasing the likelihood of a response. This targeted approach can significantly boost order rates during optimal times.

    6. Suggest Holiday, Time-of-Day, or Day-of-the-Week Triggers to Order

    Push Notification template to Suggest Holiday, Time-of-Day, or Day-of-the-Week Triggers to Order

    BODY:
    Ah, 1:34 PM, AKA International Taco O’Clock. ?
    Don’t taco bout it, be about it, [FIRSTNAME]!
    CTA:
    Get My [ITEM NAME]

    Image suggestion
    Photo of food item (in this case, tacos)

    Trigger
    Choose a time trigger from peak user engagement times

    Why Use It:
    Timing notifications to coincide with peak periods or specific moments ensures higher engagement and conversion rates. Whether it’s lunchtime, weekends, or special occasions, aligning your offers with these times maximizes their impact.

    Media & Publishing

    1. Share New, Relevant Articles with Users

    Push Notification templates you can use to Share New, Relevant Articles with Users

    BODY:
    Wanna sound even smarter at parties? Catch up on the latest
    [TOPIC USER HAS PREVIOUSLY READ/ENGAGED WITH] news >>>
    CTA:
    Read the Latest

    Image suggestion
    Featured photo from one of the recommended articles

    Trigger
    Triggered by lack of user engagement for X hours or days

    Why Use It:
    Delivering timely and relevant content keeps users coming back for more, enhancing engagement and retention. By providing fresh content tailored to their interests, you position your app as a valuable information source.

    2. Alert Users When Broadcasts are Going Live

    Push Notification template to Alert Users When Broadcasts Are Going Live

    BODY:
    * clears throat * Heeey [FIRSTNAME], we’re going live!
    Join for [EVENT NAME] in [X MINUTES].
    CTA:
    Tune In

    Image suggestion
    Photo of lit-up “On Air” sign

    Trigger
    Send just before going live, or as soon as the broadcast starts

    Why Use It:
    Real-time alerts for live events ensure users don’t miss out, driving immediate engagement and participation. This fosters a sense of community and excitement around live content.

    3. Suggest a “Sunday” (or Downtime) Read of Relevant Articles Based on Past Browsing History

    Push Notification templates you can use to Suggest a “Sunday” (or Downtime) Read of Relevant Articles Based on Past Browsing History

    BODY:
    Ahhh, Sunday. Why not top off your coffee & curl up with these handpicked
    [TOPIC USER HAS PREVIOUSLY BROWSED] headlines?
    CTA:
    Read for a Bit

    Image suggestion
    Photo of sock feet on a footstool or peeking out of bedcovers

    Trigger
    Triggered by day of week and/or user inactivity

    Why Use It:
    Offering curated content during specific times fosters a routine, encouraging regular app usage and deeper engagement. It provides users with valuable content tailored to their interests during their downtime.

    4. Share Breaking News in Their Location

    Push Notification template to Share Breaking News in Their Location

    BODY:
    Welcome to [CITY/COUNTRY/COUNTY, [FIRSTNAME]!
    See the latest headlines about [CITY/COUNTY/COUNTRY].
    CTA:
    See [CITY/COUNTY/COUNTRY] News

    Image suggestion
    Photo of the horizon line or a main street of the area in question

    Trigger
    Immediately upon user’s arrival in their new location

    Why Use It:
    Localized news alerts make your app a go-to source for timely and relevant information, increasing user reliance and engagement. Keeping users informed about their immediate environment enhances the app’s value.

    5. Ask User if They’d Prefer Headlines as They Happen, or a Daily Digest

    Push Notification template to Ask User if They’d Prefer Headlines as They Happen, or a Daily Digest

    BODY:
    Hey [FIRSTNAME]! Let’s set you up right. Do you want the news as it happens, or
    a daily headline roundup? ??
    CTA:
    Tell Me Now! | Send Me a Roundup

    Image suggestion
    Photo of Now N’ Laters candy wrapper, or two buttons (one labeled “Now,” one labeled “Later”)

    Trigger
    Triggered by user activity or lack thereof within a week of installing the app

    Why Use It:
    Offering customization options respects user preferences, enhancing satisfaction and reducing notification fatigue. Allowing users to choose their preferred news delivery method personalizes their experience and increases engagement.

    Entertainment & Ticketing

    1. Alert Users When Tickets Go on Sale

    Push Notification template to Alert Users When Tickets Go on Sale

    BODY:
    Heads up: Tickets to [EVENT NAME] just went on sale! ??
    Grab yours before they sell out >>>
    CTA:
    Buy Tickets

    Image suggestion
    Photo of the performer/act in question

    Trigger
    As soon as tickets to an event the user is likely to enjoy go on sale

    Why Use It:
    Immediate alerts for ticket sales capitalize on users’ excitement, driving swift purchases and maximizing sales. This proactive approach ensures users don’t miss out on events they’re interested in.

    2. Help Users Find Their Way to an Exit

    Push Notification template to Help Users Find Their Way to an Exit

    BODY:
    Heading back to your car now? Turn left when you leave the lobby.
    Tap for more directions!
    CTA:
    Guide Me

    Image suggestion
    Preview of map with walking directions

    Trigger
    Send toward the end of a ticketed event, and/or a scheduled event on user’s calendar

    Why Use It:
    Offering navigational assistance during events improves user experience, making your app an invaluable resource. Practical help like exit directions enhances satisfaction and fosters positive associations with your app.

    3. Share Last-Minute Ticket Deals with Nearby Users

    Push Notification templates you can use to Share Last-Minute Ticket Deals with Nearby Users

    BODY:
    Pssst [FIRSTNAME]. [XX] tickets to [EVENT OR ARTIST NAME] tonight just became available! Grab yours & be the #bestfriendever ?>>>
    CTA:
    Get Tickets

    Image suggestion
    Photo of artist, show, or performer in question

    Trigger
    As soon as last-minute tickets go on sale

    Why Use It:
    Last-minute deals create urgency, encouraging users to act quickly to secure tickets. This strategy boosts sales by targeting users who are ready to make spontaneous decisions, enhancing overall event attendance.

    4. Let Users Know When It’s Their Turn to Play a Game

    Push Notification template to Let Users Know When It’s Their Turn to Play a Game

    BODY:
    [FRIEND NAME] just took their turn for [POINTS SCORED] points!
    You can do better than that, right?
    CTA:
    Play Now

    Image suggestion
    This GIF

    Trigger
    When opposing user takes a turn

    Why Use It:
    Timely game notifications keep users engaged and encourage continuous interaction. This fosters a competitive and fun environment, promoting regular app usage and enhancing user retention.

    5. Suggest Spots to Visit

    Push Notification templates you can use to Suggest Spots to Visit

    BODY:
    On your way to [CITY]? Make sure to hit up these
    5 hot spots our editors picked out! ???
    CTA:
    Show Me

    Image suggestion
    Photo of the horizon line or a main street of the area in question

    Trigger
    When user’s geolocation approaches the given city

    Why Use It:
    Curated spot recommendations enhance the travel experience by providing users with valuable insights into popular destinations. This positions your app as a trusted guide for exploring new cities, encouraging repeat usage.

    Music

    1. Inform User of New Catalog Additions

    Push Notification templates you can use to Inform User of New Catalog Additions

    BODY:
    It’s not every day we get a brand-new record from [ARTIST].
    Be the first to listen to [ALBUM NAME].
    CTA:
    Bump It

    Image suggestion
    Album art/cover

    Trigger
    When a new artist (in a genre that the user has indicated interest in) releases an album

    Why Use It:
    Promoting new releases keeps users engaged with fresh content, encouraging them to explore and enjoy new music. This keeps your app dynamic and continuously relevant to music enthusiasts.

    2. Tie Music Suggestions to Current Events 

    Push Notification template to Tie Music Suggestions to Current Events

    BODY:
    Hit Play ▶️  on the perfect soundtrack for [EVENT] today, including
    [USER’S FAVORITE ARTIST] & [USER’S FAVORITE ARTIST 2].
    CTA:
    Listen Now

    Image suggestion
    Photo of a crowd participating in the event in question (ex. baseball game, Election Day, Mardi Gras)

    Trigger
    Day event begins

    Why Use It:
    Aligning music with events makes recommendations more relevant, increasing user engagement and satisfaction. This enhances the listening experience by providing contextually appropriate music.

    3. Tie Music Suggestions to User Location

    Push Notification templates you can use to Tie Music Suggestions to User Location

    BODY:
    Welcome to [CITY]! How ‘bout some hometown tunes — say,
    [ARTIST FROM CITY]?
    CTA:
    Play Now

    Image suggestion
    Photo of suggested artist

    Trigger
    Geolocation

    Why Use It:
    Location-based recommendations create a personalized experience, making users feel connected to their local music scene. This relevance fosters a deeper emotional connection with your app.

    Read More: How location-based marketing can transform your strategy and boost customer engagement!

    3a. Tie Music Suggestions to User Location (Example: New Orleans)

    Push Notification templates you can use to Tie Music Suggestions to User Location

    BODY:
    Welcome to the birthplace of jazz! How ‘bout a little Louis Armstrong? ??
    CTA:
    Play Now

    Image suggestion
    Photo of New Orleans skyline and/or Louis Armstrong

    Trigger
    Geolocation

    Why Use It:
    Highlighting local music legends enhances the user’s cultural experience, making your app a meaningful companion in their travels. This adds a layer of depth to the user experience, reinforcing the app’s value.

    4. Recommend a Soundtrack Based on the Weather

    Push Notification template to Recommend a Soundtrack Based on the Weather

    BODY:
    Today’s a scorcher ☀️☀️☀️ Chill out & cool off with this [GENRE] playlist
    (and don’t forget your sunscreen)!
    CTA(s):
    Play Now. Or, Chill Out

    Image suggestion
    Try a GIF like this one

    Trigger
    When temperature in user’s location is >80 degrees F

    Why Use It:
    Weather-based music suggestions make listening more enjoyable and relevant, encouraging users to engage with your app. This alignment with environmental factors enhances the user’s experience by providing contextually appropriate content.

    5. When User’s Friends Engage In-App

    Push Notification template to use When User’s Friends Engage In-App

    BODY:
    Hey [FIRSTNAME], [FRIEND NAME] just liked “[SONG NAME]” by [ARTIST].
    Wanna check it out?
    CTA:
    Judge My Friend’s Taste

    Image suggestion
    Photo of a model wearing headphones. Or, relevant friend’s profile picture + the album cover of the song they liked

    Trigger
    When user’s friend or connection takes an in-app action

    Why Use It:
    Social notifications leverage peer influence, encouraging users to explore new content based on their friends’ activities. This fosters a sense of community and can drive increased engagement through shared interests.

    6. Alert User of Membership Expiring Soon

    Push Notification templates you can use to Alert User of Membership Expiring Soon

    BODY:
    Sniff… your [PRODUCT NAME] [TRIAL/MEMBERSHIP] is almost up. [BUY/RENEW] now or Paco the Kitten will be very sad. ?
    CTA:
    Save Paco, [BUY/RENEW] Now

    Image suggestion
    Close-up photo of wide-eyed kitten

    Trigger
    X days before user trial or membership expiration

    Why Use It:
    Adding a playful element to renewal reminders makes the message more engaging and less intrusive, increasing the likelihood of renewal. This approach balances urgency with a friendly tone, enhancing user receptiveness.

    7. Commemorate National Day or Month

    Push Notification template to Commemorate National Day or Month

    BODY:
    It’s [DAY/MONTH]! Here are our picks for artists who
    [RELATE ARTISTS TO EVENT] >>>
    CTA:
    Listen Now

    Image suggestion
    Photo of one of the featured artists

    Trigger
    Day event or month-long commemoration begins

    Why Use It:
    Tying music recommendations to national celebrations makes your app culturally relevant and engaging, fostering a deeper connection with users. This enhances the user experience by aligning with their current interests and celebrations.

    7a. Commemorate National Day or Month (Example: Rock N’ Roll Day) 

    Push Notification template to Commemorate National Day or Month

    BODY:
    It’s National Rock N’ Roll Day! ? Listen to 5 artists who defined the genre >>>
    CTA:
    Listen Now

    Image suggestion
    Photo of one of the featured artists

    Trigger
    Day that event or month-long commemoration begins

    Why Use It:
    Celebrating specific genres or milestones with curated playlists enhances user enjoyment and reinforces the app’s role as a music companion. This targeted celebration can boost engagement and foster a sense of community among music enthusiasts.

    Utilities/Productivity

    1. Alert User to Friend or Coworker Activity

    Push Notification template to Alert User to Friend or Coworker Activity

    BODY:
    [OTHER USER NAME] just [ACTION TAKEN]. Tap for more.
    CTA:
    Open [APP NAME]

    Image suggestion
    Screenshot of app interface, with notification graphic and/or changed area highlighted

    Trigger
    Immediately when a friend or colleague takes action on a user’s shared list, board, or channel

    Why Use It:
    Keeping users informed about their network’s activities fosters a sense of community and encourages active participation within the app. This social engagement can enhance user retention and satisfaction.

    2. Ask for a Review

    Push Notification template to Ask for a Review

    BODY:
    Hi [FIRSTNAME], how’s [LAST ITEM PURCHASED] been treating you? Let other shoppers know by leaving a review. Your opinion matters ?
    CTA:
    Post My Review

    Image suggestion
    Graphic of 5 stars (or relevant rating system) followed by a question mark

    Trigger
    User has engaged with the app at least 3-5 times

    Why Use It:
    Requesting reviews after positive interactions can increase the number of user-generated reviews, enhancing your app’s credibility and visibility. This feedback loop is essential for continuous improvement and attracting new users.

    3. Introduce Users to a Feature They Haven’t Yet Tried

    Push Notification template to Introduce Users to a Feature They Haven’t Yet Tried

    BODY:
    Glad to see you’re getting so much mileage from [FEATURE OFTEN USED]! Might we recommend [UNUSED FEATURE]? It’s great for [BENEFIT].
    CTA:
    Try It Now

    Image suggestion
    In-app screenshot with suggested feature highlighted or circled

    Trigger
    Triggered by X days/weeks after installation, when user still has not tried the given feature

    Why Use It:
    Introducing new features to users encourages them to explore more of what your app offers, increasing overall engagement and satisfaction. This proactive approach can lead to higher user retention and utilization of all app functionalities.

    4. Help the User Stay on Track

    Push Notification template to Help the User Stay on Track

    BODY:
    Want to log [ACTIVITY] for the past couple days? (You’ve been killing it. Don’t stop now!)
    CTA:
    Log My Wins

    Image suggestion
    In-app screenshot with suggested feature highlighted or circled. Or, photo of two hands high-fiving

    Trigger
    Triggered by lack of regular user action for X days

    Why Use It:
    Motivational reminders help users stay committed to their goals, enhancing the app’s role in their daily routines. This support fosters long-term engagement and promotes the app as a valuable tool for personal productivity.

    5. Motivate or Inspire User Based on Holidays or Calendar Events

    Push Notification template to Motivate or Inspire User Based on Holidays or Calendar Events

    BODY:
    Only 8% of people achieve their New Year’s resolutions. Be in that 8%.
    [DO/TAKE SPECIFIC IN-APP ACTION] now. ?
    CTA(s):
    Do [ACTION] Now | Remind Me Later

    Image suggestion
    Photo of checklist with items checked off

    Trigger
    Immediately before holiday or event

    Why Use It:
    Leveraging significant dates with motivational messages can inspire users to take action, enhancing their commitment to their goals. This alignment with personal milestones increases the relevance and impact of your notifications.

    6. Help Users Remember To-Dos or Unread Messages

    Push Notification template to Help Users Remember To-Dos or Unread Messages

    BODY:
    Boop! ? “[MESSAGE CONTENT PREVIEW]…” is waiting for your reply. Want to get back to [SENDER NAME] now?
    CTA(s):
    Reply Now | Mark Read

    Image suggestion
    Graphic of envelope

    Trigger
    X hours or days after message received

    Why Use It:
    Reminding users about pending tasks or messages helps them stay organized and engaged with the app, improving overall productivity. Timely reminders ensure users don’t overlook important communications or actions.

    Learn how to adhere to push notification character limits.

    Use CleverTap To Boost Your Push Notification Campaigns

    Sending effective push notifications isn’t just about delivering messages; it’s about ensuring they reach your users and resonate with them. CleverTap makes this easy with features that personalize notifications based on user behavior and preferences. Leverage rich push notifications by adding rich media like images or videos, which further make your messages more engaging and memorable.

    However, many marketers face challenges, such as 40% of notifications on Android not showing up due to inactive apps or device optimization. CleverTap addresses this with tools that enhance your push campaigns:

    • User Segmentation: Target specific users based on behavior, location, and preferences for highly relevant messages.
    • Rich Media Support: Include images, videos, GIFs, and emojis to make notifications interactive and attention-grabbing.
    • A/B Testing: Experiment with different message formats and timings to find what works best using CleverTap’s IntelliNODE.
    • Detailed Analytics: Track key metrics like delivery rates, open rates, and conversions to continuously refine your campaigns.
    • Clever.AI: Predict user behavior and generate personalized content with Clever.AI to automate and enhance customer interactions.
    • RenderMax: With RenderMax, ensure your notifications appear on all devices by handling strict device protocols and working around battery optimizations.

    With CleverTap, you can overcome common hurdles in push notification campaigns, ensuring your messages not only reach but also engage your users effectively.

    The Intelligent Mobile Marketing Platform

    See how today’s top brands use CleverTap to drive long-term growth and retention.

    Schedule a Demo Now!

    Last updated on May 7, 2025

    Author

    Subharun Mukherjee LinkedIn

    Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.

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