Personalization

How Personalized Marketing Is Paying Off

The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the

Written by: Subharun Mukherjee
Published on: 12 Jul, 2022
Marketing Strategies

Eliminate Silos in Your CX Strategy With Gartner® “CORE” Model

It’s long been said that the customer is king. And if the customer is king, then his or her birthright

Written by: Sony Shetty
Published on: 11 Jul, 2022
Loyalty

CleverTap NPS & User Rating Surveys: Closing the Feedback Loop

In today's hyper-competitive business environment, the best way for brands to continue growing sustainably is to ensure customer loyalty. According

Written by: Soumya Soni
Published on: 08 Jul, 2022
CleverTap

CTzen Stories: Pavithra Kopuri – Take Those Broken Wings and Learn to Fly

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Pavithra Kopuri
Published on: 05 Jul, 2022
Marketing Automation

How Mobile Marketing Automation Platforms Help Personalize the Customer Experience

Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in

Written by: Subharun Mukherjee
Published on: 30 Jun, 2022
Gaming

Google Play Gaming Report: Nine Ways to Make Retention the Name of the Game

To say that mobile gaming is a huge sector would be an understatement. In 2021, mobile gaming apps brought in

Written by: Sunil Thomas
Published on: 23 Jun, 2022
CleverTap

CTzen Stories: Akshat Agarwal — From Local to Global – If I can, you can!

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: CleverTap
Published on: 22 Jun, 2022
Loyalty

How Fitness App Innovator Muuv Labs Harnesses Personalization to Drive Customer Loyalty

The modern fitness industry is an ecosystem where fitness apps, streaming channels, and other digital products and services enhance the

Written by: Shivkumar M
Published on: 21 Jun, 2022
Technology

Apple’s WWDC 2022 Roundup: New Features Unveiled for iOS 16, watchOS 9, and More

Apple’s Worldwide Developer Conference (WWDC) 2022 was held this year from June 6 to 10. Each year, Apple kicks off

Written by: Harsh Shah
Published on: 20 Jun, 2022
Marketing Automation

How Businesses Can Benefit from Marketing Automation Platforms

Businesses everywhere are seeing an increase in customer demand for better, more engaging experiences, and companies that aren’t personalizing their

Written by: Subharun Mukherjee
Published on: 17 Jun, 2022
Loyalty

Rich Donahue of Ibotta on the Secret to Rewarding Customer Loyalty

Consumers have “50 different apps on the phone,” says Rich Donahue, chief marketing officer of the cashback app Ibotta. “They’re

Written by: Sony Shetty
Published on: 14 Jun, 2022
Customer Engagement

How Livestreaming Platform YouNow Drives Frequent User Interaction and Engagement

Thanks in large part to massive growth in the livestreaming space, the creator economy is booming. But a major challenge

Written by: Shivkumar M
Published on: 09 Jun, 2022

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