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Data and Analytics

Data Visualization: Best Practices for Turning Numbers Into Shareable Images

As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,

Written by: Shivkumar M
Published on: 13 Sep, 2018
Data and Analytics

Top 3 Trends Affecting the Mobile Analytics Market From Gartner’s Latest Report

Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the

Written by: Mrinal Parekh
Published on: 29 Aug, 2018
Data and Analytics

Correlation vs Causation: Definition, Differences, and Examples

As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps

Written by: Shivkumar M
Published on: 24 Jul, 2018

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Data and Analytics

Data-Driven Email Marketing: How to Use Analytics for Better Conversions through Emails

[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an

Written by: Subharun Mukherjee
Published on: 26 Jun, 2018
Data and Analytics

Custom Dashboards: Helping Marketers Track the Metrics that Matter

Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple

Written by: Subharun Mukherjee
Published on: 15 May, 2018
Data and Analytics

User Behavior Decoded: CleverTap Flows Guide

As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As

Written by: Mrinal Parekh
Published on: 04 Apr, 2018
Data and Analytics

CleverTap’s Commitment to User Consent and Data Privacy

Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our

Written by: Anand Jain
Published on: 26 Mar, 2018
Data and Analytics

In Preparation of GDPR Compliance

In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals

Written by: Mrinal Parekh
Published on: 27 Feb, 2018
Data and Analytics

The Definitive Guide to Mobile App Metrics

If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do

Written by: Shivkumar M
Published on: 30 Jan, 2018
Data and Analytics

Sunburst Chart vs. Sankey: Which is better to Depict User Journeys?

One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’

Written by: Jacob Joseph
Published on: 25 Jan, 2018
Data and Analytics

How to Design Scientific Experiments That Help Mobile App Retention

Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

Written by: Subharun Mukherjee
Published on: 12 Dec, 2017
Data and Analytics

Comparing Trends with Scale

It is a well known fact that visualizing time series information is always better than viewing the same information in

Written by: Jacob Joseph
Published on: 12 Oct, 2017

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