Data and Analytics

Data analytics model’s life cycle

What does a data analytics model's life cycle look like? How often do they get deployed in a company? And

Written by: Mrinal Parekh
Published on: 18 Jul, 2016
Data and Analytics

Using (and deleting) custom user properties

CleverTap creates a User Profile for every person who launches your app, or visits your website – whether they’re logged

Written by: Shivkumar M
Published on: 06 Jul, 2016
Data and Analytics

I wish I had autobots for data transformation

Being a sci-fi movie buff, I would always wonder if my variables could turn into Autobots just like the movie

Written by: Jacob Joseph
Published on: 30 Jun, 2016
Data and Analytics

How to measure and track in-app events to increase user retention

Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,

Written by: Mrinal Parekh
Published on: 29 Jun, 2016
Data and Analytics

A brief primer on linear regression – Part III

In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the

Written by: Pushpa Makhija
Published on: 22 Jun, 2016
Data and Analytics

How to compare apples and oranges ? : Part III

In the part 1 and part 2 of the series, we looked at ways to compare numerical variables and categorical variables.

Written by: Jacob Joseph
Published on: 20 Jun, 2016
Data and Analytics

How to compare apples and oranges ? : Part II

In the previous article, we looked at some of the ways to compare different numerical variables. In this article, we

Written by: Jacob Joseph
Published on: 15 Jun, 2016
Data and Analytics

A brief primer on linear regression – Part II

In the first part, we had discussed that the main task for building a multiple linear regression model is to

Written by: Pushpa Makhija
Published on: 12 Jun, 2016
Data and Analytics

Effective Comparisons: Apples vs. Oranges

How often have you come across the idiom "Comparing apples and oranges". It is a great analogy to articulate that two things can't

Written by: Jacob Joseph
Published on: 07 Jun, 2016
Data and Analytics

Do you need big data or smart data ? : Part II

In the previous article, we discussed how sampling could turn your Big Data to Smart Data and briefly laid out

Written by: Jacob Joseph
Published on: 30 May, 2016
Data and Analytics

A brief primer on linear regression – Part I

Prediction has always been a curious topic in life due to a key attribute – the extreme human desire to

Written by: Pushpa Makhija
Published on: 26 May, 2016
Data and Analytics

Do you need big data or smart data ? : Part I

Big Data is the buzzword of our current times. A majority of the firms either use or wish to use

Written by: Jacob Joseph
Published on: 18 May, 2016

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