Data and Analytics

How to Integrate CleverTap With External Business Intelligence Platforms

CleverTap is the world’s No. 1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value.

Written by: Shivkumar M
Published on: 01 Nov, 2022
Data and Analytics

Keep an Eye on These Mobile App KPIs to Measure Your App’s Performance

Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand

Written by: Subharun Mukherjee
Published on: 21 Sep, 2022
Data and Analytics

From Browsing to Buying: How Tata CLiQ Uses Data to Segment Audiences and Fuel Growth

Tata CLiQ Luxury is India’s premier luxury lifestyle brand, offering a wide range of highly sought after products, from electronics,

Written by: Abhishek Gupta
Published on: 26 Jul, 2022
Data and Analytics

Google Play Data Safety: What You Need To Know

In May 2021, Google introduced the Google Play Data safety section, which was a big step towards elevating the privacy

Written by: Harsh Shah
Published on: 11 May, 2022
Data and Analytics

Behavior Isn’t All About Data: A Lesson from Rory Sutherland

Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to

Written by: Sunil Thomas
Published on: 26 Jan, 2022
Data and Analytics

5 Marketing Analytics Tool Features Every Mobile Marketer Needs in 2022

If you search for marketing analytics tools, you'll discover that they're not exactly in short supply. Dozens of mobile marketing

Written by: Shivkumar M
Published on: 25 Jan, 2022
Data and Analytics

Customer Data Platform: How We Use Our CDP to Create Amazing Experiences

A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering

Written by: Shivkumar M
Published on: 05 Aug, 2021
Data and Analytics

How Clorox VP of Growth Harnesses Data and Predictive Modeling to Grow D2C Business

From Nestle to Nike, consumer packaged goods (CPG) companies are ramping up their direct-to-consumer (DTC) models at a fierce pace

Written by: Mrinal Parekh
Published on: 28 Jul, 2021
Data and Analytics

How Focusing on User Retention Enables Eatigo to Pivot During a Time of Challenge

Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,

Written by: Mrinal Parekh
Published on: 22 Jul, 2021
Data and Analytics

Fintech Data Privacy Best Practices

While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise.  According

Written by: Shivkumar M
Published on: 01 Jun, 2021
Data and Analytics

How Halodoc Improves Healthcare Access to Millions in Indonesia

The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,

Written by: Mrinal Parekh
Published on: 17 Mar, 2021
Data and Analytics

Data Integrity: Why It’s Crucial to Understanding User Behavior

In today’s era of personalized marketing, a marketer is lost without rich customer data. But what many marketers forget while

Written by: Siddharth Jain
Published on: 12 Nov, 2020

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